bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Run a full optimization cycle on a Meta (Facebook/Instagram) Ads account — structure audit, CBO/ABO budget structure, learning-phase & fragmentation diagnosis, pacing, budget reallocation, creative health, MMM cross-check. Use when the user mentions "optimize my Meta campaigns", "optimize my Facebook/Instagram ads"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Audit the measurement signal feeding Meta (Facebook/Instagram) — Conversions API (CAPI) coverage and deduplication, pixel/browser event health, Event Match Quality (EMQ), Aggregated Event Measurement (AEM 8-event) priority, attribution settings (7d-click/1d-view), and iOS/SKAN coverage — to decide whether Meta's…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Turn any content piece (blog post, product launch, video, organic post, webinar, news item) into a Meta (Facebook/Instagram) paid campaign spec — objective, campaign/ad-set structure (CBO vs ABO), audiences, placements, creative brief, budget, and KPIs. Use when the user says "promote this on Meta/Facebook/Instagram"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Detect Meta (Facebook/Instagram) creative fatigue and waste at the ad level. Combines BlueAlpha's own creative-fatigue engine (live creativefatigue tools, already Meta-aware) with raw ad-level signals — frequency, thumb-stop/ThruPlay decay, link-CTR decay, CPM spike, first-time-impression ratio, and Meta's relevance…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Detect Meta (Facebook/Instagram) creative fatigue, audit the attributes of winning ads, and generate a production-ready creative brief — hooks, formats (Reels/Stories/feed video/static/carousel), aspect ratios, lengths, CTAs, and messaging angles. Use when the user says "Meta creative refresh", "new Facebook/Instagram…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Run the complete BlueAlpha Meta (Facebook/Instagram) audit suite — signal/CAPI health, auto-optimize (structure/pacing/budget), Advantage+ audit, creative-fatigue, placement performance, audience intelligence, geo expansion, creative refresh (conditional), and incrementality design — and compose the findings into one…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Identify new geographic markets worth entering on Meta (Facebook/Instagram) by analyzing current geo performance (country/region) and CPM/efficiency headroom, and flag bleeding geos to cut. Use when the user says "Meta geo expansion", "new markets for Facebook/Instagram", "where should I run Meta ads", "Meta…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Design and monitor geo-based incrementality / lift tests for Meta (Facebook/Instagram) with integrity checks against platform-reported ROAS. Covers geo holdout design, Meta Conversion Lift framing, power/duration, and reading results via BlueAlpha's incrementality tooling. Use when the user says "Meta incrementality…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Generate a weekly or monthly Meta (Facebook/Instagram) Ads performance read in the BlueAlpha narrative format — what happened (period-over-period), what drove it (campaign + creative + placement attribution), what to watch (early signals for next period). Leadership-ready prose, not a metric dump. Use when the user…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Break down Meta (Facebook/Instagram) performance by placement — publisherplatform (Facebook, Instagram, Audience Network, Messenger) and platformposition (Feed, Reels, Stories, Explore, Marketplace, in-stream, Search, Reels overlay) plus device — to find where spend converts vs leaks, and decide Advantage+ Placements…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Cross-reference MMM channel ROI against platform-reported ROAS (Google Ads, Meta Ads Manager, etc.) and surface where they agree vs. disagree — and which disagreements demand an incrementality test. Use when the user mentions "platform vs MMM", "why does Google Ads say X but MMM says Y", "ROAS doesn't match"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Simulate budget shifts against a Meridian MMM and project revenue lift before executing. Use when the user mentions "reallocate budget", "shift spend from X to Y", "what if I move $X to Y", "budget optimizer", "MMM budget simulation", or "where should I put my next dollar".
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Generate a comprehensive single-channel read combining ROI, marginal ROI, saturation, adstock, weekly contribution, and prior-posterior diagnostics for one channel from a Meridian MMM. Use when the user mentions "deep dive on [channel]", "everything about [channel]", "full read on [channel]", "single-channel…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Trust-grade a Meridian MMM before acting on its outputs — convergence, prior-dominance, fit, model settings, and known failure patterns. Use when the user mentions "is the model good", "can I trust this MMM", "model diagnostics", "model health", "model audit", "prior posterior", "convergence check", "MMM validation"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Answer "if I turn this on (or change spend) right now, when will I see the impact?" by combining Meridian adstock decay parameters with saturation curves to project time-to-peak, half-life, and steady-state per channel. Use when the user mentions "when will I see the impact", "how long until results", "lag time"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Generate a weekly or monthly MMM performance read in the BlueAlpha narrative format — what happened, what drove it, what to watch. Use when the user mentions "MMM digest", "weekly MMM report", "monthly MMM read", "MMM performance summary", "how did we do this month", "channel scorecard", or "what's the MMM saying this…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Identify which channels are saturated (diminishing returns) and which still have headroom, using Meridian saturation curves and marginal ROI. Use when the user mentions "saturation", "diminishing returns", "where's the headroom", "is channel X tapped out", "response curves", "where's my next dollar going", or "which…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Run 3-5 budget scenarios side-by-side through Meridian's simulator and produce a comparison matrix with projected revenue and credible intervals per scenario. Different from mmm-budget-reallocator (which simulates one shift); this is portfolio-level "compare these alternatives" planning. Use when the user mentions…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Build a prioritized quarterly incrementality testing roadmap from the trust-router output. Given a test budget and a cap on concurrent tests, schedules which channels to test in which weeks, with pre-staged expected lifts as test priors. Use when the user mentions "testing roadmap", "quarterly test plan", "what should…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Per-channel "act on the MMM" vs "validate with a test first" vs "model insufficient" classifier. Tells you which channels you can trust the MMM enough to make budget decisions on, and which require an incrementality test before acting. Use when the user mentions "which channels can I trust", "should I test or just…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Find where organic and paid search overlap or gap, then spec complementary campaigns. Use when the user mentions "SEO and paid", "organic paid overlap", or "search coverage gaps".
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Analyze TikTok audience performance across interests, demographics, geos, and placements — recommend targeting changes and adjacent interests to test. Use when the user mentions "TikTok audience analysis", "who's converting on TikTok", "TikTok interest targeting", "refine TikTok targeting", "TikTok audience segments"…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Run a full optimization cycle on a TikTok Ads account — structure audit, pacing diagnosis, budget reallocation, creative health, MMM cross-check. Use when the user mentions "optimize my TikTok campaigns", "TikTok account health check", "audit my TikTok ads", "why is my TikTok spend low", "TikTok account review", or…
bluealpha-labs/bluealpha-mcp-plugins
Skill Claude CodeCodex
Turn any content piece (blog post, product launch, video, news item, organic post) into a TikTok paid campaign spec — objective, audience, placement, creative brief, KPIs. Use when the user mentions "promote this on TikTok", "TikTok campaign from this content", "TikTok ad from blog post", "launch this on TikTok"…