coleschaffer

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Design bonus stacks that increase perceived value without increasing fulfillment cost — 3-5 bonuses with name, description, perceived value, actual cost, and core offer complement rationale using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate one-off broadcast emails for list engagement — content, story, controversy, case study, or flash promo types with 3 subject line options using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate a 3-5 email cart abandonment recovery sequence with escalating urgency — from gentle reminder to final scarcity close using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Diagnose and fix checkout abandonment — audit checkout flow for friction points, score abandonment risk, rank top friction sources by impact, and output specific copy/UX fixes using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Analyze competitor offers to find positioning gaps — break down pricing, guarantees, bonuses, mechanism claims, proof elements, and weaknesses to generate differentiation recommendations.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Rewrite underperforming copy using RMBC framework — audits weaknesses first, then rewrites section by section with before/after comparison and rationale.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate a strategic creative brief for ad campaigns — the bridge between RMBC strategy and creative execution that you hand to a designer or creative team.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate RMBC-structured promotional email copy with A/B subject line variants — short-form, high-impact direct response emails.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Design free lead magnets and tripwire offers that demonstrate RMBC quality — each brief includes offer name, format, hook angle, landing page headline, perceived value, production cost, and email follow-up strategy.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Design complete DTC sales funnel architecture — maps the full customer journey from ad to email follow-up with RMBC-aligned copy approach, conversion goals, and KPI targets per step.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Audit existing sales funnels against RMBC and CRO best practices — score each step, identify conversion leaks, and output a prioritized fix matrix.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate risk-reversal guarantees that convert fence-sitters — money-back, conditional, better-than-money-back, double-your-money, and performance-based with headline, terms, and visual treatment using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate 10 scroll-stopping hooks across 5 psychological trigger types — the opening lines that determine whether a prospect reads or scrolls past. One of the 3 core RMBC skills.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Deep research prompt for supplement/product ingredient evidence — gathers studies, claims, citations, and DR-relevant proof points for the R in RMBC.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Ideate novel mechanism angles for a product claim or result — the "M" in RMBC. Use when you need unique, specific explanations of WHY a product delivers its promised outcome. Branches for supplements, e-commerce, and info products.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate strategic media buying briefs — audience targeting, budget allocation, KPI targets, creative rotation, and testing frameworks for paid media campaigns.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Design irresistible offer stacks — core offer, bonuses, guarantee, urgency, and price anchoring structured to hit a 10:1 perceived-value-to-price ratio using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.

coleschaffer/dtc-copywriting-skills

Skill Claude CodeCodex

Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.