coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate a 4-5 email post-purchase sequence that reduces buyer's remorse, increases product usage, generates reviews, and sets up the next purchase using RMBC principles.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Develop DTC pricing strategy — price anchoring, value-comparison economics, tiered pricing, subscription vs one-time, payment plans, and decoy pricing with 3 presentation formats and competitor context.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate a 3-5 email reengagement sequence for inactive subscribers — from "we miss you" through exclusive offer to sunset warning using RMBC principles.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Foundational RMBC methodology hub — provides shared framework context that all RMBC generative skills read during execution.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Score copy against the RMBC framework with severity-gated audit flow, per-dimension scoring, and escalation from minor fixes to major rewrites.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Upgrade RMBC Skills to the latest version and show what's new.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate ethical scarcity and urgency elements for DTC offers — genuine limited stock, time-limited pricing, bonus deadlines, seasonal relevance, and enrollment caps with copy, visual treatment, and ethical justification.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate RMBC-structured thank you / order confirmation page copy — the highest-converting upsell real estate where buyer trust peaks and post-purchase momentum drives action.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate briefs for UGC creators — script outlines with talking points, hook options, and B-roll suggestions that feel authentic, not scripted.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Synthesize multi-source research into a single Unified Research Document — the copy-ready strategic brief that bridges Research and Brief in RMBC.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate RMBC-structured one-time offer (OTO) / upsell page scripts — post-purchase pages that capitalize on buying momentum with a complementary offer.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate post-purchase email upsell sequences (3-5 emails) that ascend customers from initial purchase to higher-ticket offers using RMBC-structured persuasion.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate RMBC-structured video sales letter scripts with timing markers — the highest-converting long-form format in direct response.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate a 5-7 email welcome sequence for new subscribers or buyers — arc from first impression through value delivery to first offer using RMBC principles.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Route copywriting requests to the right RMBC skill. Matches: hooks, headlines, openers, scroll-stoppers → hook-battery | Facebook ads, Meta ads, paid social → fb-ad-copy | email, promotional email, blast → email-promo | rewrite, improve, revise copy → copy-rewrite | mechanism, unique mechanism, why it works →…