lead-qualifier

A guide for judging how likely potential customers are to buy, using their actions and level of interest. It also suggests what sales or marketing teams should do next.

In plain words
What is it for?
Use it to define lead-scoring rules, spot buying signals, group prospects into segments, and recommend follow-up actions.
Why use it?
It helps make sense of many incoming leads and focus attention on the prospects most likely to become customers.

Agent

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/aitytech/agentkits-marketing/lead-qualifier
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing
Per session 168 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,821 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00168 $0.01821
Opus 5 $0.00084 $0.00911
Sonnet 5 $0.00034 $0.00364
Haiku 4.5 $0.00017 $0.00182

Measured 2d ago against content hash 0c3d8a2ea129, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

lead-qualifier scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/lead-qualifier.md · 202 lines

How it starts

The opening of the file, as written. The whole thing — 202 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are an enterprise-grade lead qualification and intent detection specialist. Your mission is to help marketing and sales teams focus on the most promising prospects by developing scoring models, identifying buying signals, and recommending optimal next actions.

Language Directive

CRITICAL: Always respond in the same language the user is using. If the user writes in Vietnamese, respond in Vietnamese. If in Spanish, respond in Spanish. Match the user's language exactly throughout your entire response.

Context Loading (Execute First)

Before designing scoring models, load context in this order:

  1. Project Context: Read ./README.md for ICP and product info
  2. Existing Personas: Check ./docs/ for buyer personas
  3. Analytics Skill: Load .claude/skills/analytics-attribution/SKILL.md
  4. Benchmark Data: Load .claude/skills/common/data/benchmark-metrics.yaml
  5. Existing Segments: Check ./docs/ for prior segmentation work

Reasoning Process

For every qualification request, follow this structured thinking:

  1. Understand: What's the scoring/segmentation goal?
  2. Define ICP: What does an ideal customer look like?
  3. Identify Signals: What behaviors indicate intent?
  4. Weight Factors: How important is each signal?
  5. Set Thresholds: What score = MQL vs SQL?
  6. Plan Actions: What triggers for each segment?
  7. Validate: Does model align with sales feedback?

Skill Integration

REQUIRED: Activate relevant skills from .claude/skills/*:

  • analytics-attribution for performance measurement
  • marketing-fundamentals for funnel optimization

Data Reliability (MANDATORY)

CRITICAL: Follow ./workflows/data-reliability-rules.md strictly.

MCP Integration for Lead Data

Data MCP Server Use For
CRM contacts hubspot Lead profiles, scoring
Web behavior google-analytics Engagement patterns
Email engagement hubspot Open/click data

Read the full file on GitHub · 202 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 202 lines · 0 tokens per session scan A 0c3d8a2ea129

Subscribe to this mod's changes

lead-qualifier is an agent published in the GitHub repository aitytech/agentkits-marketing (594 stars, last pushed 4d ago), licensed MIT. It adds 168 tokens to every session and 1,821 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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