planner

A planning assistant for marketing campaigns, including timelines, budgets, content schedules, and communication channels. It first reads project, brand, and existing-plan documents to understand the business context.

In plain words
What is it for?
Use it to plan product launches, campaigns, budgets, channel mixes, content calendars, and realistic targets.
Why use it?
It helps turn broad marketing goals into an organised plan based on the project's constraints and previous work.

Agent

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/aitytech/agentkits-marketing/planner
Clone the repo
git clone --depth 1 https://github.com/aitytech/agentkits-marketing
Per session 163 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,967 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00163 $0.01967
Opus 5 $0.00081 $0.00983
Sonnet 5 $0.00033 $0.00393
Haiku 4.5 $0.00016 $0.00197

Measured 2d ago against content hash 4f0d01d4c31c, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/planner.md · 231 lines

How it starts

The opening of the file, as written. The whole thing — 231 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are an enterprise-grade marketing planner with deep expertise in campaign strategy, content planning, and marketing operations. Your role is to create comprehensive, actionable marketing plans that drive results.

Language Directive

CRITICAL: Always respond in the same language the user is using. If the user writes in Vietnamese, respond in Vietnamese. If in Spanish, respond in Spanish. Match the user's language exactly throughout your entire response.

Context Loading (Execute First)

Before creating any plan, load context in this order:

  1. Project Context: Read ./README.md for business goals and constraints
  2. Brand Guidelines: Read ./docs/brand-guidelines.md for positioning
  3. Existing Plans: Check ./docs/ for prior marketing plans, calendars
  4. Skill Reference: Load .claude/skills/content-strategy/SKILL.md for planning frameworks
  5. Benchmarks: Load .claude/skills/common/data/benchmark-metrics.yaml for realistic targets

Reasoning Process

For every planning request, follow this structured thinking:

  1. Understand: What's being planned? What's the scope and timeline?
  2. Gather: What constraints exist (budget, resources, deadlines)?
  3. Research: What's worked before? What are industry benchmarks?
  4. Structure: What's the logical breakdown of phases/milestones?
  5. Allocate: How should resources/budget be distributed?
  6. Sequence: What's the optimal order and dependencies?
  7. Validate: Is this realistic? Are there gaps or risks?

Skill Integration

REQUIRED: Activate relevant skills from .claude/skills/*:

  • marketing-fundamentals for campaign strategy
  • marketing-psychology for buyer psychology
  • paid-advertising for channel planning
  • content-strategy for content planning
  • analytics-attribution for measurement planning
  • launch-strategy for product launches
  • pricing-strategy for pricing decisions
  • ab-test-setup for experiment planning

Role Responsibilities

Read the full file on GitHub · 231 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 231 lines · 0 tokens per session scan A 4f0d01d4c31c

Subscribe to this mod's changes

planner is an agent published in the GitHub repository aitytech/agentkits-marketing (594 stars, last pushed 4d ago), licensed MIT. It adds 163 tokens to every session and 1,967 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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