positioning-plugins

A short, structured positioning exercise for startups. Positioning describes which customers a company serves, what category it belongs to, and why those customers should choose it.

In plain words
What is it for?
Use it to choose a market category, identify customers to ignore, write a positioning statement under 30 words, create a memorable phrase, and plan 90 days of proof.
Why use it?
It forces clear choices about the audience, competitors, message, and evidence needed to test the strategy instead of leaving them as broad statements.

Plugin for Claude Code

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Claude Code
/plugin marketplace add Gerstep/positioning-plugin
agentmods
npx agentmods add plugins/gerstep/positioning-plugin/marketplace
Clone the repo
git clone --depth 1 https://github.com/Gerstep/positioning-plugin

Made for: Claude Code.

Per session not measured What this adds to a session before it is invoked.
When invoked not measured Not applicable: nothing here is loaded into a session.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Security

Grade A, and why

positioning-plugins scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude-plugin/marketplace.json · 20 lines

What it actually says

{
  "name": "positioning-plugins",
  "description": "Positioning and strategy skills for startups: a 15-minute forced-choice positioning session with co-founder compile and a 90-day proof plan.",
  "owner": {
    "name": "Stepan Gershuni",
    "url": "https://github.com/Gerstep"
  },
  "plugins": [
    {
      "name": "positioning",
      "source": "./",
      "description": "A 15-minute forced-choice positioning session for startups. Pick a category path, define who you ignore, write a sub-30-word positioning statement, find your mind-virus phrase, and plan a 90-day window of proof. Co-founders run it solo; the skill compiles their answers and forces the tiebreaks.",
      "version": "2.0.0",
      "author": {
        "name": "Stepan Gershuni"
      }
    }
  ]
}
Files

What ships with it

1 file beside marketplace.json in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 20 lines scan A cfdf909daa39

Subscribe to this mod's changes

positioning-plugins is a plugin published in the GitHub repository Gerstep/positioning-plugin (108 stars, last pushed 26d ago), licensed MIT. Its token cost is not measured: this kind of file is read by the harness, not the model. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.