cms-variants-personalization

A guide to Contentstack Variants and Personalize, which show different content to selected audiences or test groups.

In plain words
What is it for?
Use it to plan audience segments, A/B tests, variant groups, and frontend integration with the CMS.
Why use it?
It helps decide when to use variants instead of separate entries, reducing duplicated content and difficult-to-maintain structures.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/contentstack/contentstack-agent-skills/cms-variants-personalization
Any agent
npx skills add contentstack/contentstack-agent-skills --skill cms-variants-personalization
Clone the repo
git clone --depth 1 https://github.com/contentstack/contentstack-agent-skills

Made for: Claude Code, Codex.

Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 839 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00000 $0.00839
Opus 5 $0.00000 $0.00419
Sonnet 5 $0.00000 $0.00168
Haiku 4.5 $0.00000 $0.00084

Measured 2d ago against content hash f010bd982588, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

cms-variants-personalization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

codex/cms-variants-personalization/SKILL.md · 119 lines

How it starts

The opening of the file, as written. The whole thing — 119 lines — stays where its author put it; the contents beside it link to each section on GitHub.

cms-variants-personalization

Variants & Personalization

Description

Advise developers on using Contentstack Variants and Personalize for audience-targeted content. Explain when to use variants versus separate entries, how variant groups work, and how to integrate Personalize with the CMS.

When to Use

Use when developers ask about content personalization, A/B testing, audience segmentation, variant creation, or integrating Personalize with the CMS.

User Problem

Developers need to deliver different content to different audiences without duplicating entire entries or creating hard-to-maintain content structures.

Success Criteria

Clearly recommend variants vs separate entries. Provide practical integration guidance. Emphasize starting simple and adding complexity only when justified.

Expected Inputs

  • Personalization requirements
  • Audience segmentation needs
  • Frontend framework
  • Content variation scope

Expected Outputs

  • Variants vs separate entries recommendation
  • Integration pattern guidance
  • SDK initialization instructions
  • Complexity management advice

Example User Requests

  • How do I show different content to different user segments?
  • Should I use variants or create separate entries per audience?
  • How do I integrate Personalize with my frontend?
  • What are variant groups?
  • Can I A/B test content in Contentstack?

Workflow Summary

Understand the personalization requirements. Recommend variants vs separate entries. Explain the Personalize integration pattern. Emphasize starting simple. Cover publishing and performance considerations.

Instructions

[]

Output Format

Be concise and advisory. Prefer direct recommendations over long explanations. Include a clear variants-vs-separate-entries decision. Mention simplicity and maintainability first.

Tooling Notes

Read-only advisory skill. Do not create, modify, or publish variants. Use Read, Grep, and Glob only.

Security

Defaults

Never expose tokens or API keys. Use environment variables for credentials in example code. Do not recommend hardcoding secrets in client-side code.

Read the full file on GitHub · 119 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 119 lines · 0 tokens per session scan A f010bd982588

Subscribe to this mod's changes

cms-variants-personalization is a skill published in the GitHub repository contentstack/contentstack-agent-skills (5 stars, last pushed 15d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 839 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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