content-offer

A tool for creating a sales offer, including its benefits, guarantee, responses to objections, and call to action.

In plain words
What is it for?
Use it to produce offer copy, objection responses, lead-magnet wording, call-to-action variants, and risk-reversal language for one chosen conversion goal.
Why use it?
It structures an offer around the customer’s desired result, likelihood of success, waiting time, and required effort.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/maxtechera/ship/offer
Any agent
npx skills add maxtechera/ship --skill offer
Clone the repo
git clone --depth 1 https://github.com/maxtechera/ship

Made for: Claude Code, Codex.

Per session 28 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 498 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00028 $0.00498
Opus 5 $0.00014 $0.00249
Sonnet 5 $0.00006 $0.00100
Haiku 4.5 $0.00003 $0.00050

Measured yesterday against content hash b421e354ef5a, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-offer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

content/skills/offer/SKILL.md · 76 lines

What it actually says

Content Offer

Engineer offers that convert attention into qualified intent.

Hormozi Value Formula

Value = (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort)

Every offer must explicitly address all four levers.

Scope

  • Offer stack and value narrative
  • Bonus and guarantee framing
  • Objection handling matrix
  • Urgency/scarcity logic (real constraints only)
  • Lead magnet promise and framing

Inputs Required

  • ICP top-ranked pain (from validate.icp)
  • Desired conversion event (signup / trial / purchase)
  • Pricing constraints and business model
  • Available proof assets/testimonials

Required Outputs

  • Offer stack copy: headline + 3-5 bullets + guarantee statement
  • Objection-response table: top 5 objections with direct responses (per channel surface)
  • Lead magnet promise: one-sentence value statement + delivery format
  • CTA script variants (3): cold / warm / hot
  • Risk reversal language: money-back period, trial length, or guarantee wording

Rules

  • Offer must map to one explicit conversion event — no multi-goal offers
  • No fake urgency; only real constraints (limited seats, expiring trial, etc.)
  • Every objection has a concrete, sourced response (not invented reassurance)
  • Keep the promise testable — the customer can verify the claim

Offer Stack Template

[Dream outcome headline]

What you get:
- [Feature → Benefit 1]
- [Feature → Benefit 2]
- [Feature → Benefit 3]

Bonus: [Bonus that removes a specific friction]

Guarantee: [Time-limited, specific risk reversal]

[CTA with urgency if real]

Done Criteria

  • Hormozi formula addressed (all 4 levers)
  • Offer maps to single conversion event
  • Guarantee is specific (not vague "satisfaction guaranteed")
  • Objections sourced from ICP research
  • No fake urgency or invented scarcity
  • 3 CTA variants at different temperatures
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 76 lines · 28 tokens per session scan A b421e354ef5a

Subscribe to this mod's changes

content-offer is a skill published in the GitHub repository maxtechera/ship (2 stars, last pushed 4mo ago), licensed MIT. It adds 28 tokens to every session and 498 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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