content-repurposing

A guide for turning one piece of content into formats for several platforms. It covers adapting videos, posts, or articles into clips, carousels, threads, newsletters, blog posts, and other versions.

In plain words
What is it for?
Use it to derive social posts and other assets from existing content, analyze why a piece performed well, adapt its structure to a brand, and plan the needed transcripts, hooks, and visuals.
Why use it?
Rewriting the same source separately for every platform takes time and can lose the original idea. This organizes the source material into platform-specific formats and identifies reusable patterns.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/maxtechera/ship/repurposing
Any agent
npx skills add maxtechera/ship --skill repurposing
Clone the repo
git clone --depth 1 https://github.com/maxtechera/ship

Made for: Claude Code, Codex.

Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 694 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00024 $0.00694
Opus 5 $0.00012 $0.00347
Sonnet 5 $0.00005 $0.00139
Haiku 4.5 $0.00002 $0.00069

Measured yesterday against content hash f1ec79eb0385, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-repurposing scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

content/skills/repurposing/SKILL.md · 90 lines

How it starts

The opening of the file, as written. The whole thing — 90 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Repurposing

Turn existing content into multi-platform assets. Adapt viral patterns to your brand.

Two Modes

Mode 1: Asset Repurposing

Take an existing piece (video, post, article) and derive new formats from it.

Mode 2: Viral Pattern Analysis

Identify what makes viral content perform, extract the pattern, and adapt it to your angle.


Mode 1: Asset Repurposing

Standard Repurposing Matrix

From 1 long-form video (10-15 min):

Asset Count Platform
Short clips (hook cuts) 3-5 YouTube Shorts, Instagram Reels, TikTok
Carousel (key points) 1-2 Instagram
Thread (structured takeaways) 1 Twitter/X
LinkedIn post (professional angle) 1 LinkedIn
Newsletter block (personal angle) 1 Email
Blog post (expanded SEO version) 1 Website

Total: 10-15 assets from 1 source

Process

  1. Transcript — get/create transcript from source content
  2. Extract best moments — hook, key insight, surprising claim, actionable tip
  3. Map to formats — which moments work for each platform
  4. Write platform copy — adapt language per platform (not copy-paste)
  5. Identify b-roll needs — what visuals are needed per clip

Mode 2: Viral Pattern Analysis

When adapting a viral piece from another creator:

  1. Identify the pattern (not the content):

    • Hook type (question / bold claim / pattern interrupt / story opener)
    • Format structure (problem → solution / before → after / tutorial steps)
    • Engagement mechanic (controversy / curiosity gap / transformation)
    • Platform-specific elements (text overlay position, pacing, sound)
  2. Strip the brand:

    • Remove the specific topic, person, and examples
    • Keep the structural skeleton
  3. Rebuild with your angle:

    • Insert your topic, your evidence, your VoC pain language
    • Your CTA and offer — not theirs
  4. Document the pattern:

    Source: [URL / creator / date]
    Pattern: [hook type + structure]
    Why it worked: [engagement mechanic]
    Adaptation: [your angle + topic]
    

Read the full file on GitHub · 90 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 90 lines · 24 tokens per session scan A f1ec79eb0385

Subscribe to this mod's changes

content-repurposing is a skill published in the GitHub repository maxtechera/ship (2 stars, last pushed 4mo ago), licensed MIT. It adds 24 tokens to every session and 694 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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