web-fallback

A tool for creating and changing Realize advertising campaigns and native or display ad items.

In plain words
What is it for?
Use it to create, edit, launch, pause, resume, duplicate, or delete campaigns and ads, and to change their budgets, bids, targeting, or creatives.
Why use it?
It provides a controlled way to make campaign changes such as budget, bids, targeting, status, and creatives, with a preview and confirmation before writes.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/taboola/realize-claude-plugin/web-fallback
Any agent
npx skills add taboola/realize-claude-plugin --skill web-fallback
Clone the repo
git clone --depth 1 https://github.com/taboola/realize-claude-plugin

Made for: Claude Code, Codex.

Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,057 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00099 $0.02057
Opus 5 $0.00049 $0.01028
Sonnet 5 $0.00020 $0.00411
Haiku 4.5 $0.00010 $0.00206

Measured 2d ago against content hash 633f63188c5e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

web-fallback scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/web-fallback/SKILL.md · 88 lines

How it starts

The opening of the file, as written. The whole thing — 88 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Web Fallback

The knowledge base is finite; the questions aren't. There are 12 topic files, and an advertiser can ask hundreds of reasonable "how do I…" questions that fall just outside them. Before this skill existed, those questions got a thin answer from model priors or a shrug — neither of which is what the user came for, and the first is worse than the second.

This skill closes that gap with one narrow move: look the topic up in Taboola's public advertiser help documentation, and answer with a "this is what I found online" framing. It is the last tier of the sourcing ladder in os/guardrails.mdSourcing — prioritize the plugin's own sources, and it never outranks anything above it.

When to use

Trigger only when all four hold:

  • The question is about advertising on Realize — a setup step, a platform feature, a policy, a how-to, a term the user hit in the UI.
  • No knowledge/ topic file answers the question as asked. Check knowledge/manifest.json first, every time.
  • No MCP tool answers it. This isn't an account, campaign, item, catalog, or report question.
  • It isn't a refusal case. Out-of-scope requests (forecasting, ROI projections, competitor comparisons, legal advice, creative copywriting, landing-page critique) and UI-only actions keep the answers they have today.

Not for adding polish to an answer the plugin can already give. That's the failure mode this skill is one bad judgment call away from: once web content starts topping up good answers, the plugin's own curated guidance stops being the thing users hear, and the freshness problem it exists to avoid arrives anyway.

The miss test — per question, not per topic

The topic file existing is not coverage. What matters is whether it answers the question that was asked:

Situation Do
The knowledge base answers the question Answer from it. No lookup.
The knowledge base covers the topic but is silent on the actual ask Miss — look it up.
The knowledge base answers it; a lookup would only add detail Knowledge base wins. No lookup.
Out of scope, or a UI-only action Existing refusal / UI redirect, unchanged. No lookup.

Read the full file on GitHub · 88 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 88 lines · 99 tokens per session scan A 633f63188c5e

Subscribe to this mod's changes

web-fallback is a skill published in the GitHub repository taboola/realize-claude-plugin (3 stars, last pushed 2d ago), licensed Apache-2.0. It adds 99 tokens to every session and 2,057 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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