audience-analyze

An audience analysis tool that summarizes who a built audience reaches using grouped statistics rather than individual records. It can show the audience’s defining signals, newly discovered traits, segments, skews, and freshness, and can create a shareable report for a market profile.

In plain words
What is it for?
Use it to analyze a built audience from a plain-language brief, existing signals, or a list of people, depending on what information you already have.
Why use it?
It turns an audience size into an understandable description while keeping the analysis at an aggregate level.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/wattdata/plugin/audience-analyze
Any agent
npx skills add wattdata/plugin --skill audience-analyze
Clone the repo
git clone --depth 1 https://github.com/wattdata/plugin

Made for: Claude Code, Codex.

Per session 145 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,807 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00145 $0.03807
Opus 5 $0.00072 $0.01903
Sonnet 5 $0.00029 $0.00761
Haiku 4.5 $0.00015 $0.00381

Measured yesterday against content hash 622d44771d92, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

audience-analyze scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/build_report_membership.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/audience-analyze/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analyze an audience

Purpose

audience-analyze — the read step behind /watt:audience — answers the question generate can't: generate guaranteed an audience's size (or, for a profile, measured its headcount); this read shows what it means. The user walks away with a dashboard in two halves: your signals — the stack's own signals by share and how many each person hits — and discovered — the net-new traits that define these people against the world by lift, plus segmentation, skews, freshness. For a market profile, this read is the deliverable: on request it writes the two halves to a self-contained shareable report file.

There are three ways into that read, by what the user brings — and this skill routes to the one that fits:

  • a brief — they describe the audience in business terms and want the signals discovered for them → audience-analyze-search.
  • signals they already hold — a signal stack from generate, an explore pool, or a list of signals they name → audience-analyze-signal.
  • a list of people — identifiers to resolve and profile → audience-analyze-list (discovered half only — no signals were specified).

Route; don't run. Your job at this level is the routing question and the shared canon below — the language, the aggregates-only lane, and the read-and-report procedure every leaf composes with. The leaf does the discovery, the inline profiling run, and the render.

Works with

  • Called by: the /watt:audience router, or a sibling leaf's offer (audience-generate at its landing — a build to sanity-check, or a profile whose report is the deliverable; audience-activate after delivery) — with a built audience in session, a re-supplied audience record, or a fresh read-shaped ask.
  • Hands off to: the three leaves —
    • audience-analyze-search — brief → discover signals → organize into pools → operator pivot → materialize → read.
    • audience-analyze-signal — a supplied stack/signal list → materialize → read (skips discovery).
    • audience-analyze-list — a supplied list of people, as identifiers (resolve to entities) or as already-resolved entity IDs (a roster from grouping — skip the resolve) → discovered-only read.

Read the full file on GitHub · 128 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 128 lines · 145 tokens per session scan A 622d44771d92

Subscribe to this mod's changes

audience-analyze is a skill published in the GitHub repository wattdata/plugin (5 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 145 tokens to every session and 3,807 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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