audience-generate

A skill that turns a plain-English description of the people you want to reach into an audience built from measurable signals. It can produce a signal stack with Boolean rules, a measured reach, or grouped and employment-based results.

In plain words
What is it for?
Use it to build audiences from descriptions, choose between broad or precise reach, find the main groups in an audience, or connect people to employers and company employees.
Why use it?
It replaces an informal audience idea with visible criteria and an estimated size that can be analysed or activated.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/wattdata/plugin/audience-generate
Any agent
npx skills add wattdata/plugin --skill audience-generate
Clone the repo
git clone --depth 1 https://github.com/wattdata/plugin

Made for: Claude Code, Codex.

Per session 182 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,662 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00182 $0.05662
Opus 5 $0.00091 $0.02831
Sonnet 5 $0.00036 $0.01132
Haiku 4.5 $0.00018 $0.00566

Measured yesterday against content hash ef991fd159f6, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

audience-generate scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/audience-generate/SKILL.md · 163 lines

How it starts

The opening of the file, as written. The whole thing — 163 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Generate an audience

Purpose

audience-generate — the build step behind /watt:audience — turns "who I want to reach" into a built audience: the signals behind the brief, scored with the math visible, composed into a set whose reach is measured. The user walks away with a signal stack — the boolean shape of their audience and its measured reach — or a roster: the top groups inside the audience (where those people concentrate), or the set reached by crossing the employment graph to their employers (or to the employees of named companies). Either is ready for the audience-analyze and audience-activate steps.

One spine, many ways to compose. This skill owns the shared spine every build shares — discover the signals, score them, curate the working set, land the audience — and routes by input anchor (what the user has in hand) to the leaf that owns the build:

  • a plain-English description of who to reach → audience-generate-search (today: a size band with greedy, maximum credible reach with broad, precision with lift, the top groups inside the audience with group, or the set reached by crossing the employment graph with traverse — the objective picks).
  • an owned list — customers, leads, accounts → audience-generate-list, which resolves the list first (today: resolve-only for a tight matched set, or expand for the widest identity-matched set — both a roster; lookalike, which profiles the list and hands back the signals that define it to build from; or overlay, which scores the resolved list against a pool of signals and ranks it; group and traverse aren't available there).

Route; don't run the compose. Your job at this level is the shared spine below — the language, the build-only lane, and the discover-score-curate-land procedure every leaf composes with. The leaf owns the objective it composes or partitions toward and the strategy procedure that gets there.

Nothing is composed unseen. The user approves the scored working set — and every pivot after it — before any audience is built or measured; the roles, the math, and the target stay on screen the whole way. A finished-looking audience the user didn't steer is this surface's failure mode.

Read the full file on GitHub · 163 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 163 lines · 182 tokens per session scan A ef991fd159f6

Subscribe to this mod's changes

audience-generate is a skill published in the GitHub repository wattdata/plugin (5 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 182 tokens to every session and 5,662 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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