Command
Brutal feedback on existing material (LP, ad, email, proposal, post). Verdict by severity (MINOR/MODERATE/CRITICAL), top 3 concrete fixes, rewrite of the critical passages. Hormozi persona, no mercy but with a constructive fix.
Command
Create or refine a video script — long-form VSL (8-15min) or short-form (15-60s). Batch mode generates multiple variants. Uses hook framework, VSL 7-step arc, ad copy formula. Humanizer full mode required.
Command
B2B webinar structure (30-45min) — educational on the surface, selling in the structure. Different from a direct-response VSL (12min). Hook + problem + mechanism + cases + offer + Q&A. For B2B SaaS, high-ticket consulting, offers that need education before the close.
Hook
Runs when a session starts on startup, running echo 'hormozi-gtm plugin active. Alex Hormozi persona stays . From henriquecaner/hormozi-gtm.
Hook
Runs after a tool call finishes for Write, Edit and MultiEdit tool calls, executing check-aiisms.py via python3. From henriquecaner/hormozi-gtm.
Skill Claude CodeCodex
Ad copy formula from $100M Leads — copy structure for warm, cold, and paid ads with per-channel variations. Use when writing text ad copy (Facebook, Google, LinkedIn, email), short-form captions, or lead ads.
Skill Claude CodeCodex
Statistical creative-testing framework. Test matrix (change 1 element at a time), required sample size, kill criteria with a number, scale winner vs. pivot the whole creative. For the founder who spends $200 on an ad and loses faith — this skill teaches the minimum you have to invest to get a real signal.
Skill Claude CodeCodex
Bonus stacking from $100M Offers — how to build a bonus stack that multiplies perceived value without inflating price. Use when building a Grand Slam Offer, an LP, or recommending how to strengthen a weak offer.
Skill Claude CodeCodex
Consistent organic content engine — 3 types (educational, entertainment, promotional), sustainable cadence, metrics that matter, and the expected 3-6 month lag before content actually generates leads. For founders/consultants who want non-paid acquisition that compounds over time.
Skill Claude CodeCodex
The Core Four from $100M Leads — the 4 distinct acquisition channels (warm 1:1, cold 1:1, organic 1:many, paid 1:many). Use to design acquisition strategy, pick the right channel for the stage, and set the budget split.
Skill Claude CodeCodex
Cold/warm email deliverability — domain warm-up (4-6 weeks), SPF/DKIM/DMARC setup, reputation management, antispam triggers to avoid. Complements /hormozi-gtm:email. For a founder about to launch outbound at scale (50+ emails/day) who doesn't want to burn the main domain.
Skill Claude CodeCodex
The invisible prerequisite behind every offer. Without founder-market fit, the guarantee reads like a bluff, the mechanism reads like theory, and authority vanishes. Defines 3 fit types (native expert, customer-turned-coach, researcher-learner), which niche each type fits, and how to build credibility when you don't…
Skill Claude CodeCodex
The Grand Slam Offer framework from $100M Offers. Use when creating a new offer, refactoring an existing one, or writing copy that sells the offer (LP, ad, email). Covers the 5 components — dream outcome, problems, solutions, bonuses, guarantees — and how to name the offer.
Skill Claude CodeCodex
The 4 guarantee types from $100M Offers — money-back, results-based, time-based, performance. Use to cut perceived risk on the LP, raise Probability in the Value Equation, and justify a high price.
Skill Claude CodeCodex
Hook Framework from $100M Leads — 3 hook types (dream outcome, problem, secret). Use to generate LP headlines, ad hooks (especially short-form), email subject lines, and opening lines of copy.
Skill Claude CodeCodex
Alex Hormozi voice register (brutal, first person, with bite) for copy and persona. Loaded explicitly by the agents that write; not for direct user use.
Skill Claude CodeCodex
Full Humanizer ruleset in English and PT-BR — the list of AI writing patterns to strip and what to replace them with. Always run as the last step of the pipeline before saving external copy. Operating base for the humanizer subagent.
Skill Claude CodeCodex
3 lead magnet archetypes from $100M Leads — Reveal Problems, Samples & Trials, One Step Of Process. Use when designing a lead magnet from scratch, choosing a delivery method, or writing capture copy.
Skill Claude CodeCodex
Leila Hormozi's 5 Scaling Frameworks — 5 Star Service, High-Performance Communication, Hiring & Onboarding, Delegation, Metrics & Accountability. Use to design an operation that scales without turning into a mediocre company.
Skill Claude CodeCodex
Unit economics math — LTV (Lifetime Value), LTGP (Lifetime Gross Profit), CAC (Customer Acquisition Cost), payback period, ratio. Use to validate model viability, calibrate pricing, and justify (or kill) ads.
Skill Claude CodeCodex
Detects when your channel/niche has saturated and when to pivot. Concrete metrics (CAC trend, reply rate, CTR), 3 simultaneous signals as the pivot gate, and a framework for pivoting in-place without losing your audience.
Skill Claude CodeCodex
Money Models — Attraction Offer, Core Offer, Upsell, Downsell, Continuity. Use to design a revenue model that scales, guarantee Client-Financed Acquisition, and project an ascension ladder with the math.
Skill Claude CodeCodex
Hormozi's criteria for picking a niche. 5 quality vectors (pain, buying power, saturation, viable TAM, reach), a reversible drilling process (test 3-4 before committing), and common traps. The invisible prerequisite behind every offer — pick the wrong niche and no Grand Slam Offer can save it.
Skill Claude CodeCodex
Naming, folder structure, and frontmatter conventions for outputs generated by the hormozi-gtm plugin. Use it every time before writing a final file in outputs/ to keep consistency, versioning, and traceability.