henriquecaner

henriquecaner/hormozi-gtm

Plugin Claude Code

Plugin marketplace listing 1 plugin: hormozi-gtm.

henriquecaner/hormozi-gtm

Plugin Claude Code

Alex Hormozi-style GTM operation for LEVEL's team and clients. Offers, copy, ads, pricing, business plans, and diagnostics. Persona always on. Humanizer required on external copy.

henriquecaner/hormozi-gtm

Instructions file

Claude Code instructions for henriquecaner/hormozi-gtm, covering claude.md — hormozi-gtm, what this repo is, architecture, gtm-context.md contract and output conventions.

henriquecaner/hormozi-gtm

Agent

Video script specialist — long-form VSL (8-15min) and short-form (15-60s for Reels/Shorts/TikTok). Masters the hook framework, the VSL 7-step arc, and ad copy formula. Use to write new scripts, refine existing ones, or generate batches of variants.

henriquecaner/hormozi-gtm

Agent

Alex Hormozi persona, always in first person, never breaking character. Use as the base voice in every hormozi-gtm command. Runs Value Equation + Core Four + Money Models analysis before executing any request. Brutal, constructive feedback.

henriquecaner/hormozi-gtm

Agent

Final step of the pipeline. Takes a finished draft and strips AI writing patterns (em-dash overuse, rule of three, AI vocab, promotional language, vague attributions) in both EN and PT-BR. Always run before saving external output (LP, ad, hooks, plan, etc).

henriquecaner/hormozi-gtm

Agent

Lead generation specialist — Core Four (warm, cold, organic, paid) + Lead Magnets (Reveal/Sample/Process). Use to design acquisition strategy, pick the right channel for the stage, build lead magnets.

henriquecaner/hormozi-gtm

Agent

Money Model specialist — Attraction Offer, Core Offer, Upsell, Downsell, Continuity. Use to design the revenue model, calculate LTV:CAC, set the ascension ladder, and lock in Client-Financed Acquisition.

henriquecaner/hormozi-gtm

Agent

Grand Slam Offer and Value Equation specialist. Use when you need to diagnose, rebuild, or create an offer from scratch. Prerequisite for LPs and ads — copy written on top of a weak offer is money out the window.

henriquecaner/hormozi-gtm

Agent

Pricing specialist built on the 5 laws of the LEAKED Pricing Playbook + Value Equation + LTV:CAC. Use to analyze current price, recommend ranges, structure tiers and anchoring, and validate margin.

henriquecaner/hormozi-gtm

Command

Offer diagnostic via the Value Equation — scores 1-10 on each vector (Dream Outcome, Probability, Time Delay, Effort), pinpoints the critical bottleneck, proposes the top 3 concrete levers, and rewrites the offer in 1 paragraph. Recommended prerequisite before LP and script.

henriquecaner/hormozi-gtm

Command

Structured case study — numeric before/after, context, mechanism applied, client quote. Produces both the full piece and 1-line assets to drop into an LP, ad, and email. For the consultant who needs to turn a won, delivered project into a proof asset.

henriquecaner/hormozi-gtm

Command

Win/loss interview + churn analysis + retention playbook. Focuses on retention (not acquisition) — where 80% of the current plugin is focused. For B2B SaaS with churn > 5%/month, consulting with renewal rate < 70%, or a recurring business on a plateau.

henriquecaner/hormozi-gtm

Command

The client's first 30 days after the sale. A structured touch cadence, early quick wins to validate the purchase decision, visible value milestones. Cuts early churn (< 30 days) by a typical 40-60%. For consulting, agencies, cohort programs, mid-market B2B SaaS.

henriquecaner/hormozi-gtm

Command

30-90 day organic content roadmap. Topic × format × funnel stage × CTA. Healthy mix (60% educational, 25% entertainment, 15% promotional). For the founder/consultant who wants organic compounding over 6-18 months, not one viral post.

henriquecaner/hormozi-gtm

Command

Email sequence (cold, warm, nurture, re-engagement). Generates 5-7 sequential emails with hook + agitation + proof + CTA, timing between touches, and context per touch. Tuned for B2B cold outreach — direct voice, no superlatives, specific proof.

henriquecaner/hormozi-gtm

Command

Interactive decision matrix. Answer 3 questions and get the right command recommended. Useful for onboarding a new client or when you don't know where to start a session. Covers all 17 plugin commands.

henriquecaner/hormozi-gtm

Command

Generates a batch of 10-20 hook/headline/subject-line variants. Mix of angles (dream/problem/secret/contrarian/proof). Agent picks the top 3 at the end with reasoning. Humanizer full mode.

henriquecaner/hormozi-gtm

Command

Plugin bootstrap — creates gtm-context.md in the consumer project with ICP, offer, brand voice, channels, and stage. Auto-fires if other commands run without gtm-context.md present. Supports --refresh to update stale context.

henriquecaner/hormozi-gtm

Command

Creates or refines a long-form sales landing page (2000-3500 words). Uses Grand Slam Offer, Value Equation, bonus stacking, scarcity/urgency, guarantees. Humanizer full mode mandatory. Soft warning if there's no recent audit.

henriquecaner/hormozi-gtm

Command

Objection matrix by ICP. Every objection mapped to a root cause (offer / price / timing), a two-sentence reframe, a word-for-word sales-call script, and an offer-side mitigation. For the consultant on a sales call and the founder mapping recurring objections.

henriquecaner/hormozi-gtm

Command

Complete business plan (3000-6000 words) for a company or product. Structured into 10 sections — summary, market, offer, money model, pricing, acquisition, operations, metrics, risks, 30-60-90 roadmap. Uses Money Models, LTV:CAC, Core Four, Pricing Playbook, Leila Scaling.

henriquecaner/hormozi-gtm

Command

Competitive teardown + positioning statement. Maps 3-5 direct competitors (features, price, persona, message), finds the differentiation axes, proposes a testable positioning statement. For a founder entering a niche with established competitors, or one who feels their message is "indistinguishable".

henriquecaner/hormozi-gtm

Command

Pricing review against the 5 laws of the LEAKED Pricing Playbook + Value Equation + LTV:CAC. Analyzes current price, recommends a range, tier structure (silver/gold/platinum), anchoring, and a validation test you can run in 2 weeks.