Use when asked to "set OKRs", "objectives and key results", "quarterly OKR planning", "align objectives", "measure OKR progress", or "focus priorities with OKRs". Helps teams focus on what matters most and create a cadence of progress. The OKR framework (originated by Andy Grove at Intel, popularized by John Doerr at…
Use when asked to "opportunity solution tree", "OST", "Teresa Torres", "map customer opportunities to outcomes", "structure discovery around opportunities", or "compare solutions for a customer need". Helps product teams connect outcomes to customer opportunities and test solutions with Opportunity Solution Trees…
Use when asked to "PMF survey", "measure product-market fit", "40% rule", "Sean Ellis test", "Rahul Vohra method", or "how disappointed would you be". Helps quantify product-market fit and systematically improve it. The PMF Survey framework (created by Sean Ellis, popularized by Rahul Vohra at Superhuman) measures how…
Use when asked to "position my product", "positioning canvas", "differentiate from competitors", "figure out our category", "repositioning", or "why customers should pick us". Helps define competitive alternatives, differentiated value, target customers, and market category. April Dunford's positioning framework from…
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from…
Use when asked to "product-led SEO", "programmatic SEO", "build programmatic pages", "organic acquisition for product", "decide if SEO is worth it", or "optimize for AI search". Helps evaluate whether SEO fits your business model and how to approach it as a product, not just marketing. The Product-Led SEO framework…
Use when asked to "radical candor", "give feedback that cares", "have a difficult conversation", "challenge directly", "manage performance issues", or "give praise that lands". Helps deliver direct feedback while showing you care. The Radical Candor framework (created by Kim Scott) teaches how to challenge directly…
Use when asked to "7 Powers", "build a competitive moat", "analyze defensibility", "find sustainable advantage", "economic moats", or "Hamilton Helmer framework". Helps identify durable competitive advantages. The 7 Powers framework (created by Hamilton Helmer) reveals the economic structures that protect business…
Use when asked to "shape up", "run a shaping session", "set an appetite", "scope a project without estimates", "betting table", or "ship in fixed cycles". Helps teams escape estimate-driven development and Scrum fatigue. The Shape Up method (created by Ryan Singer at Basecamp/37signals) uses fixed time boxes, variable…
Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin)…
Use when asked to "thinking in bets", "make decisions under uncertainty", "think probabilistically", "avoid resulting", "separate decision quality from outcomes", or "reduce bias in decisions". Helps make explicit bets and evaluate decisions on process, not results. The Thinking in Bets framework (from Annie Duke)…
Use when asked to "run an A/B test", "design an experiment", "check statistical significance", "trust our results", "avoid false positives", or "experiment guardrails". Helps design, run, and interpret controlled experiments correctly. Based on Ronny Kohavi's framework from "Trustworthy Online Controlled Experiments".
Use when asked to "working backwards", "PR/FAQ", "Amazon PR/FAQ", "write a press release", "define a new product", or "write a customer-focused PRD". Helps define products by starting with the customer problem and desired outcome before building. The Working Backwards process (developed at Amazon) forces clarity on…