positioning-canvas

positioning-canvas is a skill for Claude Code from pmprompt/claude-plugin-product-management. It costs 81 tokens per session (672 once invoked), scanned A, original, MIT.

A framework for deciding how a product should be understood, who it serves, and why it is a better choice than alternatives. This work is called product positioning.

In plain words
What is it for?
Use it to identify competitors or substitutes, define target customers and value, choose a market category, and create a consistent positioning strategy.
Why use it?
It reduces confusion when customers, sales teams, and product teams describe the product differently. It helps connect the product’s real difference to a specific group of customers.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pmprompt plugin — 28 skills, 9 commands shipped together

Good fit Use it to identify competitors or substitutes, define target customers and value, choose a market category, and create a consistent positioning strategy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/pmprompt/claude-plugin-product-management/positioning-canvas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add pmprompt/claude-plugin-product-management --skill positioning-canvas
Clone the repo
git clone --depth 1 https://github.com/pmprompt/claude-plugin-product-management

Made for: Claude Code.

Or install pmprompt, the plugin that ships this one along with the rest of its 28 skills, 9 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-canvas

README.md
[![agentmods](https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/positioning-canvas/github.svg)](https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/positioning-canvas)
Your own site
<a href="https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/positioning-canvas"><img src="https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/positioning-canvas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-canvas

Your own site · 80×15
<a href="https://agentmods.dev/skills/pmprompt/claude-plugin-product-management/positioning-canvas"><img src="https://agentmods.dev/badge/skills/pmprompt/claude-plugin-product-management/positioning-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 672 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.00672
Opus 5 $0.00041 $0.00336
Sonnet 5 $0.00016 $0.00134
Haiku 4.5 $0.00008 $0.00067

Measured 10d ago against content hash 04639ed4412a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

positioning-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/positioning-canvas/SKILL.md · 68 lines

How it starts

The opening of the file, as written. The whole thing — 68 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

  • Context about your product, feature, or problem
  • Relevant data, research, or constraints (recommended but optional)
  • Clear articulation of what you're trying to achieve

Positioning Canvas

What It Is

Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.

The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.

When positioning is weak:

  • Prospects don't understand what you are on first contact
  • Sales calls require 3+ meetings before "the light comes on"
  • You win deals but customers churn because expectations didn't match reality
  • Different teams (sales, marketing, product) tell different stories

When positioning is strong:

  • It feels obvious — "of course that's what it is"
  • Qualified prospects immediately understand why they should care
  • Your differentiated value is clear against alternatives
  • Everyone in the company tells the same story

Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.

When to Use It

Use Positioning Canvas when you need to:

  • Define or refine how you compete — who are the real alternatives?
  • Articulate differentiated value — why pick you over everything else?
  • Identify your best-fit customers — who cares most about your value?
  • Choose or validate your market category — what context makes your value obvious?
  • Align your team — get sales, marketing, product, and leadership on the same page
  • Build a sales pitch — translate positioning into a story that wins deals
  • Reposition after market changes — your product evolved, competition shifted, or customers changed

Read the full file on GitHub · 68 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 68 lines · 81 tokens per session scan A 04639ed4412a

Subscribe to this mod's changes

positioning-canvas is a skill published in the GitHub repository pmprompt/claude-plugin-product-management (49 stars, last pushed 6mo ago), licensed MIT. It adds 81 tokens to every session and 672 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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