Manages campaign execution — creates campaigns, optimizes budgets, selects bid strategies, builds audiences, manages automated rules, scales winners, and troubleshoots delivery issues across Meta, Google Ads, LinkedIn, and TikTok. Use when the user asks about campaign setup, budget optimization, bid strategy, audience…
Adversarially reviews CRM copy against channel hard rules and the sector lexicon. Spawned by lifecycle-copy after copy-writer. Returns PASS/FIX per block with exact violations. Nothing reaches the user without this review.
Analyzes an event taxonomy (GA4 pull or CSV export) for lifecycle marketing readiness. Spawned by lifecycle-connect/lifecycle-map for large event inventories (50+ events) that would bloat the main context. Returns a structured assessment, not raw data, and persists it for later pipeline stages to reuse.
Designs ONE journey in full depth from a pattern file, the DQS/depth class, and the intake summary. Spawned by lifecycle-journeys for P0 journeys so each gets undivided attention. Returns a complete journey doc.