hook-machine

A generator for opening lines and first moments designed to make people stop scrolling on a specific platform and format.

In plain words
What is it for?
Create and narrow down hooks for videos, posts, titles, and other content openings.
Why use it?
It addresses content that gets little watch time or few clicks because the opening fails to attract attention.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/moses607/socialforge/hook-machine
Any agent
npx skills add moses607/socialforge --skill hook-machine
Clone the repo
git clone --depth 1 https://github.com/moses607/socialforge

Made for: Claude Code, Codex.

Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 927 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00093 $0.00927
Opus 5 $0.00046 $0.00464
Sonnet 5 $0.00019 $0.00185
Haiku 4.5 $0.00009 $0.00093

Measured yesterday against content hash 96c718b61bf8, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

hook-machine scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/hook-machine/SKILL.md · 60 lines

How it starts

The opening of the file, as written. The whole thing — 60 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hook Machine

The hook is 90% of the outcome. On every feed, the first 1-3 seconds (video) or first line (text) decides whether the algorithm keeps showing your content — because it measures whether humans stopped. A great piece with a weak hook dies; a mediocre piece with a great hook travels. So generate many hooks and select ruthlessly; never ship the first one.

The mechanism a hook must trigger

A scroll-stopping hook creates an open loop the brain needs to close. It does one of: promises a specific outcome, breaks a pattern/expectation, names a tension the viewer feels, or makes a claim they must verify. If it does none of these, it's a topic label, not a hook.

Method — generate wide, then cut

  1. Extract the payload. What's the single most valuable/surprising thing in this content? The hook sells that, not the topic.
  2. Run the hook archetypes — generate 3-5 hooks per archetype:
    • Contrarian — "Everything you've been told about X is wrong."
    • Specific result — "How I got 12,000 followers in 9 days with 3 posts."
    • Curiosity gap — "The one setting that doubled my reach (nobody talks about it)."
    • Callout — "If you post daily and still get 200 views, watch this."
    • Stakes/loss — "You're losing followers every time you do this."
    • Story cold-open — "I almost deleted this account. Then this happened."
    • Question they can't not answer — "Why do some 5-second clips get 2M views?"
    • Number/list — "5 hooks that print reach."
  3. Sharpen with specificity. Replace vague words with numbers, timeframes, names. "Grow fast" → "0 to 10k in 30 days." Specific = believable = clickable.
  4. Front-load. The stopping word must be in the first 3 words. Cut every warm-up syllable ("So today I want to talk about…" → delete).
  5. Score & cut. Rate each hook 1-5 on: stops-the-scroll, curiosity, specificity, truthfulness. Ship only 4s and 5s.

Output template

## Hooks for: <content> | Platform: <x> | Audience: <who>
Payload (what the hook sells): <the one valuable thing>

### Top 5 (ranked)
1. "<hook>" — archetype: <..> — why it works: <..>
...
### Bench (10-15 more, by archetype)
<grouped list>

### Paired visual/text-on-screen (first frame)
<3 on-screen text options for the first frame/thumbnail>

Read the full file on GitHub · 60 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 60 lines · 93 tokens per session scan A 96c718b61bf8

Subscribe to this mod's changes

hook-machine is a skill published in the GitHub repository moses607/socialforge (2 stars, last pushed 1mo ago), licensed MIT. It adds 93 tokens to every session and 927 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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