blog-schema

Blog Schema: JSON-LD Structured Data Generation

Generates complete, validated JSON-LD schema markup for blog posts using the @graph pattern. Combines multiple schema types into a single script tag with stable @id references for entity linking.

Workflow

Step 1: Read Content

Read the blog post and extract all schema-relevant data:

• Title (headline)
• Author (name, job title, social links, credentials)
• Dates (datePublished, dateModified / lastUpdated)
• Description (meta description)
• FAQ section (question and answer pairs)
• Images (cover image URL, dimensions, alt text; inline images)
• Organization info (site name, URL, logo)
• Word count (approximate from content length)
• Tags/categories (for BreadcrumbList category)
• Slug (from filename or frontmatter)

Step 2: Generate BlogPosting Schema

Complete BlogPosting with recommended properties when applicable:

{
  "@type": "BlogPosting",
  "@id": "{siteUrl}/blog/{slug}#article",
  "headline": "Concise post title",
  "description": "Concise page-specific meta description",
  "datePublished": "YYYY-MM-DD",
  "dateModified": "YYYY-MM-DD",
  "author": { "@id": "{siteUrl}/author/{author-slug}#person" },
  "publisher": { "@id": "{siteUrl}#organization" },
  "image": { "@id": "{siteUrl}/blog/{slug}#primaryimage" },
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "{siteUrl}/blog/{slug}"
  },
  "wordCount": 2400,
  "articleBody": "First 200 characters of content as excerpt..."
}

Google's Article structured data docs do not define required Article properties. Include headline, datePublished, author, publisher, and image when applicable, validate with the Rich Results Test, and treat missing fields as warnings unless the target surface requires them. Recommended properties: description, dateModified, mainEntityOfPage, wordCount, articleBody (excerpt).

Step 3: Generate Person Schema

Author schema with stable @id for cross-referencing: