Turn services into scalable products and build an offer ladder with upsells and downsells. Use when income depends on time, you want leveraged or recurring revenue, or you want multiple price points. Covers service productization, offer ladder (entry/core/premium), and upsell/downsell design — outputs…
Reduce the time to first meaningful result to increase conversions and decrease drop-off. Use when the offer feels slow, results feel far away, or users drop off after buying. Maps friction, defines a quick-win asset, redesigns onboarding, and improves perceived speed — outputs TIMETOVALUE.md.
Increase how valuable an offer feels without increasing cost. Use when the offer is good but not converting, price feels too high, or users don't understand the value instantly. Upgrades naming, packaging, framing, value stacking, anchoring, and contrast to improve perceived value — outputs VALUEPERCEPTION.md.
Web scraping, search, crawling, and browser interaction via Firecrawl CLI. Use when user wants to search the web, fetch a URL, scrape content, crawl docs, download a site, extract structured data, or interact with JS-heavy/login-gated pages. Triggers on: "search for", "scrape", "fetch this URL", "get the page"…