Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides…
Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.
Create polished HTML slide decks and PDF-ready documents for consulting deliverables. Uses the RRBC design system with warm light mode, dark mode cover pages, Lora/Inter/Roboto Mono typography, and data visualization palette. Trigger on 'deck', 'slides', 'presentation', 'pitch deck', 'keynote', 'report', or 'PDF'.