Build a content cluster plan from seed keywords — intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs seo-content-brief which produces a single article from a topic; vs seo-page which…
Mine longtail keywords + question keywords for a topic at scale to surface niche content opportunities. Outputs a content tier plan (template + URL pattern + sample pages + quality gates) suitable for programmatic publishing or steady editorial output. Distinct from seo-keyword-cluster (which plans pillar+spoke…
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from seo-page…
URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from seo-technical-audit (which checks technical health, not keyword/traffic performance) and…
Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (seo-technical-audit, seo-content-audit, seo-keyword-cluster, seo-competitor-gap-analysis…
Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD"…
Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod…
Subdomain ownership map for a domain. Lists subdomains, queries overview/keywords/competitors/backlinks per subdomain, surfaces which subdomains own which topic clusters, where there's fragmentation, and whether consolidation is warranted. Use when the user asks "subdomain analysis", "subdomain ownership", "subdomain…
Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page…
Focused one-shot technical SEO audit for a domain. Crawlability, indexability, security, mobile, structured data, JS rendering — single-pass deliverable, not a diff. Distinct from seo-drift (which tracks changes over time) and from seo-page (which audits keywords/traffic for one URL, not technical health). Use when…
Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO…
Audit → approve → refresh. Finds decayed content with SE Ranking data (and real Search Console ground truth if connected), diagnoses why each page dropped, and generates surgical, fact-checked update drafts. Two skills: refresh-audit (analyze + propose) and refresh-update (write the approved refreshes). No databases…
Audits existing blog/content pages and proposes exactly what to update — without writing any content yet. Give it 1–10 URLs, or just a domain and it finds the decayed pages itself using SE Ranking data. For each page it scrapes the live content (Firecrawl), checks staleness, analyzes the SERP and top competitors…
Writes the approved content refreshes planned by refresh-audit — step 2 of the content-refresh flow. Reads the newest approved refresh plan, re-checks each page for changes since the audit, executes the per-section change map at the approved update depth (never more), preserves everything locked (URL, H1 keyword…
Content Skills for Claude, by SE Ranking & Planable. Ten content-lifecycle pipelines on live SE Ranking + Planable data: campaign briefs with distribution and tracking, keyword clusters on a 12-week calendar, batch content refresh, socially validated niche plans, article-to-social packs, social-to-SEO idea mining, gap.
Improve how a brand shows up in AI answers with a two-front plan — owned pages and social. Measures AI-search visibility across ChatGPT, Perplexity, Gemini, AI Overview and AI Mode via SE Ranking, clusters owned/contested/missing prompts, then delivers BOTH passage-level citability recommendations for existing pages…
One-time brand onboarding for all content-skills. Interviews the user about brand voice, audience, product, banned words, competitors, and CTA and formatting conventions, then saves a brand-profile.md that every other content-skills skill applies automatically — so briefs, plans, and social drafts come out on-brand…
Turn a topic into a launch-ready content campaign, not just a document. Produces a writer-ready SEO brief (keyword research, SERP and competitor analysis, outline, internal links, AI Search angle) PLUS teaser social drafts created in Planable around the planned publish date PLUS a tracking baseline for keywords and AI…
Build a quarter-ready editorial plan from seed keywords — intent-grouped clusters with pillar+spoke architecture, then map every spoke onto a 12-week publication calendar with cadence, priorities, a brief queue, and per-month social themes pulled from Planable engagement data when connected. Use whenever the user…
Turn SE Ranking gap research into a full content sprint, not just posts. Keyword gaps, competitor wins, question keywords, and ranking losses become a themed social campaign drafted in Planable PLUS light article briefs for the top 2–3 gaps (angle, outline, internal links), sequenced into one sprint plan where posts…
Turn what already works on social into a search-validated content plan. Finds recurring topics in the client's top-performing Planable posts, validates each theme with SE Ranking keyword data (volume, difficulty, question keywords), and delivers a mini content plan that connects proven audience engagement to real…