seo-plan

seo-plan is a skill for Claude Code from seranking/seo-skills. It costs 177 tokens per session (4,435 once invoked), scanned A, original, MIT.

A phased search-engine-optimization plan for a website, organised into quarters or 30-, 90-, 180-, or 365-day work periods. SEO is the work of improving a site so it can appear more prominently in search results.

In plain words
What is it for?
Use it to decide what SEO work to do next, assign work items and owners, and define goals and measures for each phase.
Why use it?
It turns separate findings about competitors, content gaps, technical problems, and readiness for AI-powered search into a prioritised work plan.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the seo-skills plugin — 32 skills, 1 MCP server shipped together

Good fit Use it to decide what SEO work to do next, assign work items and owners, and define goals and measures for each phase.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/seranking/seo-skills/seo-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add seranking/seo-skills --skill seo-plan
Clone the repo
git clone --depth 1 https://github.com/seranking/seo-skills

Made for: Claude Code.

Or install seo-skills, the plugin that ships this one along with the rest of its 32 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/seranking/seo-skills/seo-plan/github.svg)](https://agentmods.dev/skills/seranking/seo-skills/seo-plan)
Your own site
<a href="https://agentmods.dev/skills/seranking/seo-skills/seo-plan"><img src="https://agentmods.dev/badge/skills/seranking/seo-skills/seo-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/seranking/seo-skills/seo-plan"><img src="https://agentmods.dev/badge/skills/seranking/seo-skills/seo-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 177 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,435 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00177 $0.04435
Opus 5 $0.00088 $0.02218
Sonnet 5 $0.00035 $0.00887
Haiku 4.5 $0.00018 $0.00443

Measured 11d ago against content hash 06778d068b2a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

seo-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

  • seo-plan — 89% identical, 46 lines differ
skills/seo-plan/SKILL.md · 225 lines

How it starts

The opening of the file, as written. The whole thing — 225 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Example output: examples/seo-plan-wix-com-20260514/PLAN.md

SEO Plan

Produce a phased SEO roadmap for a domain. Output is a single PLAN.md plus per-phase deliverable folders, each phase scoped to a quarter (or a 90-day sprint), each with explicit goals, work items, owners, and metrics. The plan is grounded in the site's actual competitive position — not a generic checklist.

This is the "what should we work on next quarter" skill. It does not replace specialist skills — it composes them, then sequences their outputs.

Prerequisites

  • SE Ranking MCP server connected.
  • seo-firecrawl available for site mapping and head metadata (optional but recommended).
  • User provides:
    • Target domain.
    • Optionally: target country (default us), business type (saas / ecommerce / local / publisher / agency / b2b — auto-detected from the domain if not supplied), planning horizon (default 90 days, options: 30 / 90 / 180 / 365).
    • Optionally: known constraints (engineering capacity, content budget, no JS-render changes allowed, etc.).

Process

  1. Google data availability check (advisory, not blocking)
    • Run python3 scripts/google_auth.py --check --json. If tier >= 0, the downstream specialist skills (technical-audit, page, content-audit, drift) will enrich their outputs with real Google field data — and seo-plan ingests those richer outputs in step 4. The plan itself doesn't dispatch seo-google directly; it prints a one-line notice so the user knows the option is on the table:
    > Google APIs detected (tier {n}, available: {comma-list}). Downstream specialist
    > skills (seo-technical-audit, seo-page, seo-content-audit, seo-drift) will enrich
    > their outputs with real CrUX / GSC / GA4 / URL Inspection data automatically.
    
    • If creds are missing, the plan continues with SE Ranking-only data and prints:
    > Google APIs not configured. To enrich downstream phases with real CWV / GSC /
    > GA4 / indexation data, run `bash extensions/google/install.sh`. Plan continues
    > with SE Ranking data only.
    
    • This is the lightest possible auto-spawnseo-plan doesn't run seo-google itself (transferring friction to a single command is theirs' anti-pattern we critiqued in EVAL_RESULT_v2.md); it surfaces the option so the user can opt in or out before specialist skills run. See skills/seo-google/references/cross-skill-integration.md § "seo-plan" for the full rationale.

Read the full file on GitHub · 225 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 225 lines · 177 tokens per session scan A 06778d068b2a

Subscribe to this mod's changes

seo-plan is a skill published in the GitHub repository seranking/seo-skills (139 stars, last pushed 2mo ago), licensed MIT. It adds 177 tokens to every session and 4,435 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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