seo-local

seo-local is a skill for Claude Code from seranking/seo-skills. It costs 138 tokens per session (4,781 once invoked), scanned A, original, MIT.

An audit of local search visibility for businesses with physical locations, service areas, or multiple branches. It checks signals such as Google Business Profile connections, business details, directory listings, reviews, and local search rankings.

In plain words
What is it for?
Use it to create a prioritised fix list for local SEO, including website details, business directories, review platforms, and local-pack rankings.
Why use it?
It identifies inconsistent or missing information that can make a business harder to find in map results and searches such as “dentist Brooklyn” or “plumber near me.”

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the seo-skills plugin — 32 skills, 1 MCP server shipped together

Good fit Use it to create a prioritised fix list for local SEO, including website details, business directories, review platforms, and local-pack rankings.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/seranking/seo-skills/seo-local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add seranking/seo-skills --skill seo-local
Clone the repo
git clone --depth 1 https://github.com/seranking/seo-skills

Made for: Claude Code.

Or install seo-skills, the plugin that ships this one along with the rest of its 32 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-local

README.md
[![agentmods](https://agentmods.dev/badge/skills/seranking/seo-skills/seo-local/github.svg)](https://agentmods.dev/skills/seranking/seo-skills/seo-local)
Your own site
<a href="https://agentmods.dev/skills/seranking/seo-skills/seo-local"><img src="https://agentmods.dev/badge/skills/seranking/seo-skills/seo-local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-local

Your own site · 80×15
<a href="https://agentmods.dev/skills/seranking/seo-skills/seo-local"><img src="https://agentmods.dev/badge/skills/seranking/seo-skills/seo-local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 138 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,781 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00138 $0.04781
Opus 5 $0.00069 $0.02390
Sonnet 5 $0.00028 $0.00956
Haiku 4.5 $0.00014 $0.00478

Measured 11d ago against content hash b4ddd92d61c2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

seo-local scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

  • seo-local — 88% identical, 28 lines differ
skills/seo-local/SKILL.md · 227 lines

How it starts

The opening of the file, as written. The whole thing — 227 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Example output: examples/seo-local-sweetgreen-com-20260514/LOCAL-SEO-REPORT.md

Local SEO

Score a local business's website against the signals that drive local-pack and "near me" visibility — GBP integration on the page, NAP consistency, on-page local intent, citation footprint on Tier-1 directories, review-platform presence, and local-pack rank for the business's primary keywords. Deliverable is one prioritised fix list, anchored in observable signals.

Adapted from AgriciDaniel/claude-seo's seo-local skill (MIT). Concept and dimension structure mirror the upstream; backend rewired to SE Ranking + Firecrawl + Google APIs. DataForSEO Maps geo-grid and Business Listings checks from the upstream are dropped (no equivalent backend) — see "Limitations" in the deliverable.

Prerequisites

  • SE Ranking MCP server connected (used for local-pack rank, on-page audit data, domain context).
  • Claude's WebFetch tool available (used for sense-check fallback when Firecrawl is unavailable).
  • User provides: (a) a target domain or homepage URL, (b) at least one primary local keyword (e.g. "dentist Brooklyn", "plumber near me"), (c) target country and ideally city/region for local-pack scoping. Optional: GBP listing URL, Yelp/Trustpilot URLs for review scraping.

Process

  1. Validate target & preflight. See skills/seo-firecrawl/references/preflight.md for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
    • Normalise the target (strip protocol from domain; confirm homepage is fetchable). Confirm at least one local keyword was provided — if none, infer from <title> + <h1> of the homepage; if still ambiguous, ask the user before continuing.
    • Estimated SE Ranking cost for this skill: ~15–25 credits (1 audit re-check + 3–5 SERP queries + 1 domain overview).
    • Firecrawl: optional with WebFetch fallback, ~6–9 Firecrawl credits if available (hard cap 12). When available, steps 4 (GBP-on-page audit), 5 (NAP extraction), and 7 (review scraping) run on the homepage + 5 sample pages + provided review URLs. Without Firecrawl those steps degrade to WebFetch-only — schema/JSON-LD detection and tel: / address element extraction become best-effort prose inspection. Pass --no-firecrawl to force WebFetch-only.
    • Google APIs: tier 1 (GSC) unlocks step 8b (GSC local query performance) after the local-pack rank step; tier 2 (GA4) additionally unlocks step 8c (GA4 organic-by-landing-page enrichment). See skills/seo-google/references/cross-skill-integration.md for the full enrichment contract.

Read the full file on GitHub · 227 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 227 lines · 138 tokens per session scan A b4ddd92d61c2

Subscribe to this mod's changes

seo-local is a skill published in the GitHub repository seranking/seo-skills (139 stars, last pushed 2mo ago), licensed MIT. It adds 138 tokens to every session and 4,781 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

content-strategy

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align…

rampstackco/claude-skills · 120 tokens

stakeholder-communication

Communicate effectively with stakeholders across functions and seniority levels. Use this skill when writing status updates, preparing executive reviews, sharing technical decisions with non-technical audiences, managing up, communicating bad news, or designing the communication cadence for a project. Triggers on…

rampstackco/claude-skills · 103 tokens

analytics-strategy

Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement.…

rampstackco/claude-skills · 126 tokens

incident-response

Manage active production incidents through detection, triage, mitigation, communication, and resolution with structured roles and decision-making. Use this skill whenever the user has an active incident, a production issue, a service outage, a security incident, or needs to plan incident response procedures. Triggers…

rampstackco/claude-skills · 117 tokens

review-work

Post-implementation gate review: run manual QA on the real surface yourself, then launch ONE gate reviewer (never a panel) to audit goal, constraints, code quality, security, missed context, and QA evidence. Use before a PR handoff or when the user explicitly asks to review completed work.

code-yeongyu/oh-my-openagent · 63 tokens

agb-begriff-vorformuliert-305

Für AGB Begriff Vorformuliert 305: ordnet Norm, Beweislast und Gegenargument; Ergebnis: Prüfprodukt mit Risiko und nächstem Schritt. Fachgebiet: AGB-Recht-Prüfer. Route: agb-begriff-vorformuliert-305.

Klotzkette/claude-fuer-deutsches-recht · 68 tokens