content-strategy

A planning guide for creating content that attracts people through unpaid search traffic, based on audience needs, search terms, business goals, and related topic groups.

In plain words
What is it for?
Use it to research keywords, group topics, choose a content approach, and build a calendar for articles, tutorials, research, or community content.
Why use it?
It replaces an unfocused blog schedule with a plan that connects published material to what people search for and what the product needs.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/drvoss/everything-copilot-cli/content-strategy
Any agent
npx skills add drvoss/everything-copilot-cli --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/drvoss/everything-copilot-cli

Made for: Claude Code, Codex.

Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,012 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00037 $0.02012
Opus 5 $0.00018 $0.01006
Sonnet 5 $0.00007 $0.00402
Haiku 4.5 $0.00004 $0.00201

Measured 2d ago against content hash 0195340cc0fe, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content/content-strategy/SKILL.md · 227 lines

How it starts

The opening of the file, as written. The whole thing — 227 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy

Content strategy is the intersection of what your audience searches for, what you have authority to say, and what supports your business goals. This skill helps you build a data-driven content plan — not a random blog schedule.

Core Framework

Business Goal → Target Audience → Keyword Research → Topic Clusters → Content Calendar

Step 1: Define Your Content Goals

> Help me define a content strategy for [product/company]:
>
> Product: [what you sell]
> Target customer: [who they are, what they care about]
> Business goal: [increase signups / build authority / retain users / etc.]
> Current content state: [have nothing / have a blog / have docs but no marketing content]
>
> What type of content strategy would best serve these goals?

Content strategy types:

  • SEO-led: Target high-volume keywords; build organic traffic at scale
  • Authority-led: Publish original research, opinions, and deep expertise
  • Product-led: Content that drives product usage (tutorials, use cases)
  • Community-led: User-generated content, forums, templates

Step 2: Keyword Research

Seed Keywords

> I'm building a content strategy for [product/niche].
>
> Generate 20 seed keywords organized by intent:
> - Informational (how-to, what-is, learn)
> - Commercial (best, vs, review, alternatives)
> - Transactional (buy, sign up, free trial)
>
> For each keyword, estimate: search volume (rough order: hundreds / thousands / 10k+),
> competition level (low / medium / high), and funnel stage (awareness / consideration / decision)

Long-tail Expansion

> For the seed keyword "[main keyword]":
> Generate 15 long-tail variations that:
> - Have lower competition
> - Address specific use cases
> - Include question-format keywords (who, what, how, why, when)
>
> These should represent real queries your target users would type.

Content Gap Analysis

> Our top competitors in this space are: [Competitor A, B, C]
>
> Based on what I know about their content strategies, what topic areas
> are likely underserved that we could own?
>
> Prioritize by: search demand, our credibility to publish on this topic,
> and strategic differentiation value.

Read the full file on GitHub · 227 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 227 lines · 37 tokens per session scan A 0195340cc0fe

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository drvoss/everything-copilot-cli (45 stars, last pushed 6d ago), licensed MIT. It adds 37 tokens to every session and 2,012 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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