budget-allocator

budget-allocator is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 40 tokens per session (2,458 once invoked), scanned A, original, MIT.

A method for planning how a marketing budget should be divided across channels and time periods. It uses scenarios, performance targets, and room for experiments.

In plain words
What is it for?
Use it to plan launch budgets, estimate returns, set channel limits, design marketing experiments, stress-test spending plans, and justify budgets to finance or leadership.
Why use it?
It helps compare spending choices, test uncertain assumptions, and adjust the plan when results change.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan launch budgets, estimate returns, set channel limits, design marketing experiments, stress-test spending plans, and justify budgets to finance or leadership.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/budget-allocator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill budget-allocator
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for budget-allocator

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/budget-allocator/github.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/budget-allocator)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/budget-allocator"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/budget-allocator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for budget-allocator

Your own site · 80×15
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/budget-allocator"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/budget-allocator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,458 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.02458
Opus 5 $0.00020 $0.01229
Sonnet 5 $0.00008 $0.00492
Haiku 4.5 $0.00004 $0.00246

Measured 9d ago against content hash cdada86d61ab, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

budget-allocator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

gtm-skills/budget-allocator/SKILL.md · 219 lines

How it starts

The opening of the file, as written. The whole thing — 219 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Budget Allocator (APEX Allocation Model)

A rigorous budget optimization engine that applies portfolio theory principles to marketing spend allocation, producing scenario-modeled investment plans with built-in experimentation reserves and continuous rebalancing triggers. APEX ensures every dollar is allocated to its highest-impact use while maintaining optionality for emerging opportunities.

When to Use

  • Planning marketing budget for a product launch
  • Allocating spend across channels and timeframes
  • Building ROI projections for budget approval
  • Designing structured marketing experiments with kill criteria
  • Stress-testing budget assumptions through sensitivity analysis
  • Rebalancing mid-campaign when channels over- or underperform
  • Justifying budget requests to finance or leadership

What You'll Need

Critical inputs (ask if not provided):

  • Total available budget and time horizon
  • Target metrics (pipeline, revenue, CAC targets, ROI floor)
  • Channel performance data or benchmarks (from demand-engine WAVE scores)
  • Product and launch context (launch type, audience, market)
  • Financial constraints or guardrails (max spend per channel, minimum ROI)

Nice-to-have:

  • Historical channel performance data (CAC, conversion rates, LTV by channel)
  • Competitive spend intelligence (from battle-scanner)
  • Seasonal or market timing data (from signal-radar)
  • Customer journey stage mapping (from journey-architect)
  • Previous launch budgets and actuals for calibration

Process

Step 1: Allocate -- Define the Five Spend Buckets

Every launch budget is divided into five strategic buckets. The percentages flex based on launch type and maturity.

Bucket Range Purpose Examples
Foundation 15-20% Infrastructure that enables all other spend Website, landing pages, tracking, tooling, creative assets
Awareness 25-30% Top-of-funnel reach and brand visibility Content marketing, PR, social media, display, sponsorships
Acquisition 30-35% Direct pipeline and demand generation Paid search, paid social, email campaigns, events, webinars
Enablement 10-15% Sales and partner activation Sales tools, partner co-marketing, demo environments, training
Experiment Reserve 10-15% Structured tests on unproven channels New channels, messaging tests, audience tests, creative tests

Read the full file on GitHub · 219 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 219 lines · 40 tokens per session scan A cdada86d61ab

Subscribe to this mod's changes

budget-allocator is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (5 stars, last pushed 1mo ago), licensed MIT. It adds 40 tokens to every session and 2,458 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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