varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Competitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Meta-skill that audits health of the entire product launch engine, identifies broken links between phases, and generates improvement roadmaps. Use when: system health, skill audit, launch engine health, are our skills working together, process audit, workflow health check.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Retention, expansion, and advocacy strategy that maximizes customer lifetime value through structured lifecycle programs. Use when: retention strategy, customer retention, expansion strategy, churn prevention, customer success, NRR, upsell, advocacy program.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
End-to-end customer journey mapping engine with gated progression model that designs every touchpoint from awareness through advocacy. Use when: customer journey, buyer journey, journey map, touchpoints, conversion funnel, buying process, customer experience mapping.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Launch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Structured post-launch retrospective that produces quantified learnings and improvement playbooks. Use when: launch retrospective, post-launch review, what worked, launch debrief, post-mortem, lessons learned.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
GTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Comprehensive market analysis and sizing engine that goes beyond TAM/SAM/SOM to include growth drivers, risk factors, segment dynamics, and investment-grade market maps. Use when: market analysis, market sizing, market research, industry analysis, segment analysis, market opportunity, market landscape, how big is this…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Partner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Brand positioning and messaging architecture engine that creates a defensible market position with cascading message hierarchy from tagline to feature copy. Use when: positioning, messaging, brand positioning, value proposition, messaging framework, how do we position, what is our message.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Product announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Continuous macro-market signal detection and classification engine that surfaces emerging trends, threats, and whitespace opportunities. Use when: market signals, market intelligence, trend analysis, emerging threats, market monitoring, what is changing in our market.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace.
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation…
varunk130/ai-gtm-skill-library
Skill Claude CodeCodex
Customer Success operating system - segmented coverage model, health scoring, risk playbooks, value reviews, and expansion motions tied to net revenue retention. Use when: customer success strategy, CS operating model, health score, risk playbook, EBR / QBR design, churn prevention, net retention, NRR, GRR, success…