demand-engine

demand-engine is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 56 tokens per session (1,111 once invoked), scanned A, original, MIT.

A framework for planning how to create demand for a product across marketing channels. Demand generation means attracting potential buyers and turning interest into sales opportunities.

In plain words
What is it for?
Use it to plan demand-generation strategies, choose and score channels, organize content by buying stage, allocate budget, and design campaigns for new audiences or product launches.
Why use it?
It helps connect channels, content, budget, and sales stages instead of treating each marketing activity separately.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan demand-generation strategies, choose and score channels, organize content by buying stage, allocate budget, and design campaigns for new audiences or product launches.

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Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/demand-engine
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill demand-engine
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for demand-engine

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/demand-engine.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/demand-engine)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/demand-engine"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/demand-engine.svg" alt="Measured on agentmods" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,111 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.01111
Opus 5 $0.00028 $0.00556
Sonnet 5 $0.00011 $0.00222
Haiku 4.5 $0.00006 $0.00111

Measured 8d ago against content hash 1087d9edc5ad, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

demand-engine scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

gtm-skills/demand-engine/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Demand Engine (WAVE Model)

Design the strategic demand gen machine: which channels, what content at each stage, how they interconnect, and how budget is allocated for maximum pipeline impact.

When to Use

  • Pre-launch demand gen planning
  • Annual marketing strategy
  • Channel mix optimization
  • New segment demand gen design
  • Marketing budget planning

What You'll Need

Critical inputs (ask if not provided):

  • Product and target audience
  • Available budget range
  • Sales motion (PLG, sales-led, hybrid)

Nice-to-have:

  • Position Lock output (messaging to fuel campaigns)
  • Journey Architect output (gates define content staging)
  • Current channel performance data

Process

Step 1: Channel Inventory and WAVE Scoring

Evaluate 15+ demand channels:

Score each channel on 4 dimensions (1-10):

Dimension What It Measures Scoring Guide
Weight Volume of qualified demand possible 1=tiny reach, 5=meaningful, 10=massive scale
Audience-fit How well does this channel reach your ICP? 1=wrong audience, 5=partial overlap, 10=perfect match
Velocity Time from first touch to hand-raise (inverse) 1=12+ months, 5=3-6 months, 10=under 30 days
Efficiency Expected CAC relative to LTV 1=unsustainable, 5=acceptable, 10=highly efficient

WAVE Composite = (W x 0.25) + (A x 0.30) + (V x 0.20) + (E x 0.25)

Channels to evaluate: Organic search/SEO, Paid search, Social organic, Social paid, Content marketing, Email nurture, Events/webinars, Partnerships/co-marketing, Community/PLG, Analyst relations, PR/media, Review sites, Account-based marketing, Influencer/creator, Product-led virality, Referral programs

Step 2: Channel Mix Architecture

Based on WAVE scores:

Classification WAVE Score Investment Level Action
Primary 7.5+ Heavy -- full program build 60% of budget
Secondary 5.0-7.4 Moderate -- test and scale 25% of budget
Experimental Below 5.0 Small experiments 15% of budget

Read the full file on GitHub · 95 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 95 lines · 56 tokens per session scan A 1087d9edc5ad

Subscribe to this mod's changes

demand-engine is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (5 stars, last pushed 1mo ago), licensed MIT. It adds 56 tokens to every session and 1,111 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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