abm-playbook

abm-playbook is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 96 tokens per session (1,580 once invoked), scanned A, original, MIT.

An account-based marketing playbook builder. Account-based marketing, or ABM, coordinates sales and marketing around specific target companies instead of addressing a broad audience.

In plain words
What is it for?
Use it to tier target accounts, map their buying groups, plan coordinated channel activities, and define follow-up plays when an account shows buying intent.
Why use it?
It helps teams decide which companies deserve different levels of attention and coordinate messages across the people involved in each purchase. It also defines actions for companies already considering a purchase.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to tier target accounts, map their buying groups, plan coordinated channel activities, and define follow-up plays when an account shows buying intent.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/abm-playbook
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill abm-playbook
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for abm-playbook

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/abm-playbook/github.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/abm-playbook)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/abm-playbook"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/abm-playbook/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for abm-playbook

Your own site · 80×15
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/abm-playbook"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/abm-playbook.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,580 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.01580
Opus 5 $0.00048 $0.00790
Sonnet 5 $0.00019 $0.00316
Haiku 4.5 $0.00010 $0.00158

Measured 11d ago against content hash 1d2b08767814, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

abm-playbook scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

gtm-skills/abm-playbook/SKILL.md · 113 lines

How it starts

The opening of the file, as written. The whole thing — 113 lines — stays where its author put it; the contents beside it link to each section on GitHub.

ABM Playbook (TIER Framework)

Build a complete Account-Based Marketing playbook - tiered account list, buying-group map per tier, coordinated multi-channel plays, and pipeline acceleration plays for accounts already in cycle. ABM is structurally different from PLG, sales-led, and channel motions; this skill captures that difference rather than bolting it onto a generic GTM template.

Core Principle

ABM is a coordination problem, not a targeting problem. Most failed ABM programs pick the right accounts and then run the same demand-gen plays they always did. The TIER framework forces explicit coordination across channels and across tiers, with different play patterns for different account intimacy levels.

The TIER Framework

Letter Stage The Question
T Tier the Accounts Which accounts get 1:1, which get 1:few, which get 1:many?
I Identify the Buying Group Who are the personas in each account, and what's each one's win condition?
E Execute Coordinated Plays What multi-channel plays run per account (not per persona)?
R Re-route on Signal When an account hits an in-cycle signal, which acceleration play activates?

Account Tiering

Tier Account Count Investment per Account Personalization Signal Cadence
1:1 5-25 High (custom content, exec engagement, dedicated SDR) Per-account creative Weekly
1:few 25-150 Medium (cluster-level personalization, named SDR pod) Per-cluster (3-8 accounts share) Bi-weekly
1:many 150-2000 Low (scaled programs with industry/persona personalization) Per-segment creative Monthly

Buying Group Mapping

Every targeted account has a buying group, not a single buyer. The skill enforces explicit mapping:

Role Win Condition Common Title Patterns
Champion Personal outcome (career capital, problem solved) Director / Sr. Manager in problem domain
Economic Buyer Business outcome (revenue, cost, risk) VP / SVP, CFO
Technical Evaluator Risk reduction (architecture, security, fit) Sr. Engineer / Architect / IT Director
End User Day-to-day usability Individual contributors
Procurement / Legal Compliance, terms, pricing posture Procurement, Legal, Security

Read the full file on GitHub · 113 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 113 lines · 96 tokens per session scan A 1d2b08767814

Subscribe to this mod's changes

abm-playbook is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (6 stars, last pushed 1mo ago), licensed MIT. It adds 96 tokens to every session and 1,580 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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