Coaches PMs to translate product metrics into P&L (Profit & Loss) language — positioning their product as a profit center rather than a cost center, calculating contribution margin, building ROI-based budget defenses, and speaking the language of CFOs and finance teams.
Coaches PMs to define clear, outcome-oriented product objectives instead of feature lists — using the Product Objective Hierarchy, Reverse 5 Whys technique, and Bridge Madlib to connect user outcomes to measurable business metrics.
Coach a PM through CAC, LTV, LTV:CAC ratio, and Payback Period calculations — then identify which of the three levers (reduce CAC, increase LTV, improve payback) to pull. Catches common mistakes like 'we'll make it up on volume,' ignoring gross margin, and optimizing the wrong lever. Includes validation plan templates…