Yakoub-ai/agent-mmm
Skill Claude CodeCodex
Exact pymc-marketing API reference for MMM code, verified against v1.1.0. Use when writing or reviewing pymc-marketing code, checking constructor signatures, method names, return types, import paths, or plotting/evaluation/optimisation calls. Also use when migrating 0.x code to 1.x, debugging ImportError or…
Yakoub-ai/agent-mmm
Skill Claude CodeCodex
How each type of marketing channel should be represented in an MMM — its role (paid media, reach-and-frequency, organic, non-media treatment, control), whether it is driven by spend or exposure, its carryover and saturation behaviour, and whether a ROAS is even defined for it. Use when deciding what a column means…
Yakoub-ai/agent-mmm
Skill Claude CodeCodex
Designing incrementality experiments and folding their results into an MMM. Use when planning a geo holdout, matched-market test, ghost-ads or conversion-lift study, sizing an experiment, converting a lift result into a model constraint, calibrating with pymc-marketing addlifttestmeasurements, Meridian ROI priors, or…