Plan and optimize LinkedIn advertising campaigns for B2B lead generation. Covers targeting, ad formats, budgeting, and optimization. Triggers - LinkedIn ads, LinkedIn advertising, B2B ads, LinkedIn campaigns, sponsored content.
Calculate TAM/SAM/SOM for market opportunity analysis. Uses top-down and bottom-up methods to size addressable market. Includes data sources and validation approaches. Triggers - TAM, SAM, SOM, market size, total addressable market, market opportunity, market analysis.
Set up and optimize marketing automation for B2B SaaS using HubSpot, ActiveCampaign, Marketo, or Klaviyo. Covers workflows, segmentation, scoring, and reporting. Triggers - marketing automation, email automation, HubSpot setup, ActiveCampaign, Marketo, workflow automation, lead nurture.
Convert positioning into actionable messaging pillars with proof points, objection handling, and segment mapping. Builds on positioning work to create a reusable messaging system. Triggers - messaging pillars, core messages, messaging strategy, proof points, message architecture, value messaging.
Optimize user onboarding for higher activation rates. Covers aha moment engineering, progressive onboarding, empty state design, drop-off analysis. Triggers - onboarding optimization, user activation, onboarding flow, aha moment, time to value.