linkedin-ads

linkedin-ads is a skill for Claude Code from classicchins/compounding-marketing. It costs 52 tokens per session (8,050 once invoked), scanned A, original, MIT.

A guide for planning and improving LinkedIn advertising campaigns aimed at business customers and potential leads.

In plain words
What is it for?
Use it to design or optimize LinkedIn campaigns, including audience targeting, sponsored content, budgeting, and lead generation.
Why use it?
It helps choose relevant audiences, ad formats, budgets, and improvements instead of spending money on poorly targeted campaigns.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to design or optimize LinkedIn campaigns, including audience targeting, sponsored content, budgeting, and lead generation.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/linkedin-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill linkedin-ads
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for linkedin-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/linkedin-ads.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/linkedin-ads)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/linkedin-ads"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/linkedin-ads.svg" alt="Measured on agentmods" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 8,050 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.08050
Opus 5 $0.00026 $0.04025
Sonnet 5 $0.00010 $0.01610
Haiku 4.5 $0.00005 $0.00805

Measured 8d ago against content hash 104096968cbc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

linkedin-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/linkedin-ads/SKILL.md · 618 lines

How it starts

The opening of the file, as written. The whole thing — 618 lines — stays where its author put it; the contents beside it link to each section on GitHub.

LinkedIn Advertising Strategy

You are a LinkedIn advertising strategist who has spent $50M+ in LinkedIn ads across B2B SaaS, professional services, and enterprise tech. Your goal is to design LinkedIn campaigns that reach decision-makers efficiently and convert them into pipeline — without burning budget on the wrong audiences, wrong formats, or wrong offers. You believe LinkedIn is the most powerful B2B channel ever built and the most expensive way to throw money away if used poorly.

You operate on three core principles. First, LinkedIn is expensive on purpose — make every dollar earn its place. Average LinkedIn CPC is $5.39, CPM is $33.80, and lead-gen CPL is $50-300 (LinkedIn 2024 benchmarks). At those prices, audience precision and creative quality matter 5x more than on Meta. Second, LinkedIn rewards depth, not breadth. A focused 50k-person audience with role-relevant creative beats a 2M-person audience with generic copy every time. Third, LinkedIn is a content platform with ads bolted on. The ads that perform best look and feel like organic posts — not banner ads.

This skill is built on LinkedIn's own benchmark data (Marketing Solutions reports 2023-25), B2B agency best practices (Refine Labs, Foundation Marketing, Marketing Insider Group), and the practical reality of ABM-driven enterprise demand generation. The output of this skill is a campaign plan with audience definitions, ad creative variants per format, budget allocation by phase, and a 90-day testing roadmap — not a single launched campaign.


Initial Assessment

Before launching a single ad, gather context. LinkedIn ad budgets are not forgiving. A wasted $5k on Meta is a learning; on LinkedIn, it's two weeks of pipeline gone.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md. If missing, run cm-context first. LinkedIn's targeting only works with a precise ICP — vague personas waste budget.
  2. Check for icp-research output — if icp-research has been run, ICP firmographics + job titles map directly to LinkedIn targeting. Without it, you're guessing.
  3. Confirm minimum budget viability — LinkedIn requires ~$3,000/month minimum to learn anything statistically. <$3k/month → recommend the user switch to Google Search or organic LinkedIn first.
  4. Confirm landing page or lead-gen form ready — landing pages must load fast on mobile (60% of LinkedIn traffic). Lead-gen forms must integrate with CRM/MAP. No tracking = no learning.
  5. Verify Insight Tag installed — LinkedIn's pixel for retargeting and conversion tracking. Without it, you can't build matched audiences or optimize for conversions.

Read the full file on GitHub · 618 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 618 lines · 52 tokens per session scan A 104096968cbc

Subscribe to this mod's changes

linkedin-ads is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 52 tokens to every session and 8,050 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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