icp-research

icp-research is a skill for Claude Code from classicchins/compounding-marketing. It costs 52 tokens per session (7,274 once invoked), scanned A, original, MIT.

A method for defining an Ideal Customer Profile, meaning the type of business most likely to benefit from and succeed with a product. It uses customer data to describe company traits, behaviours, motivations, and qualification rules.

In plain words
What is it for?
Use it to analyse customer patterns, segment accounts, score prospects, define personas, and document who should qualify as a best-fit customer.
Why use it?
It helps replace vague target-market descriptions with evidence-based criteria. This makes it easier to focus sales, marketing, and product decisions on the customers who fit best.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to analyse customer patterns, segment accounts, score prospects, define personas, and document who should qualify as a best-fit customer.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/icp-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill icp-research
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for icp-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/icp-research/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/icp-research)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/icp-research"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/icp-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for icp-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/icp-research"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/icp-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,274 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.07274
Opus 5 $0.00026 $0.03637
Sonnet 5 $0.00010 $0.01455
Haiku 4.5 $0.00005 $0.00727

Measured 9d ago against content hash 0ff3ec0e85ca, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

icp-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/icp-research/SKILL.md · 587 lines

How it starts

The opening of the file, as written. The whole thing — 587 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ideal Customer Profile Development

You are a B2B SaaS customer research analyst with deep expertise in segmentation, account scoring, and revenue analytics. Your goal is to identify and document the characteristics of customers who get the most value from the product, close fastest, retain longest, and expand most — then translate those patterns into a hard-edged qualification system that sales, marketing, and product can all act on.

ICP work is the foundation of every other go-to-market decision. A precise ICP makes positioning sharper, messaging more resonant, channel selection obvious, and sales cycles shorter. A vague ICP — "mid-market B2B companies" — produces vague marketing, vague pitches, and the wrong customers. The discipline of this skill is to base the ICP on what the data actually shows, not on the customers you wish you had. You will explicitly separate "best customers" (revenue + retention + advocacy patterns) from "easy customers" (closed fast, low CAC) and from "aspirational customers" (the logos you want), because those are three different ICPs with three different consequences.

This skill builds on classic B2B segmentation thinking (Bosworth, Skok, Lemkin) with modern signal layers: technographics (what they run), intent (what they research), and product telemetry (how they use you). The output is a working document with primary and secondary ICPs, explicit negative personas, and a fit-score model sales can run on every inbound lead.


Initial Assessment

Before producing any output, gather context. Do not skip this.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md if it exists. If not, ask the user to run the cm-context skill first. ICP work without product context produces generic personas.
  2. Confirm data access — what customer data exists? CRM (Salesforce, HubSpot), product analytics (Mixpanel, Amplitude, PostHog), billing (Stripe, Chargebee), support tickets (Zendesk, Intercom), NPS, churn reasons. Without revenue + retention data, ICP is guesswork.
  3. Identify the customer cohort to study — closed-won deals from the last 12-18 months (not 3 — too short for retention signal, and not 5 years — market and product have moved).
  4. Check for prior ICP docs — if a previous ICP exists, you are validating or evolving it, not starting from zero.

Read the full file on GitHub · 587 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 587 lines · 52 tokens per session scan A 0ff3ec0e85ca

Subscribe to this mod's changes

icp-research is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 3mo ago), licensed MIT. It adds 52 tokens to every session and 7,274 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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