marketing-automation

marketing-automation is a skill for Claude Code from classicchins/compounding-marketing. It costs 66 tokens per session (7,997 once invoked), scanned A, original, MIT.

A guide to setting up automated marketing workflows for business software companies using tools such as HubSpot, ActiveCampaign, Marketo, or Klaviyo.

In plain words
What is it for?
Use it to design workflows, group contacts by behavior and fit, score leads, connect marketing systems with customer databases and products, and report on results.
Why use it?
It helps prevent overlapping emails, unclear workflow ownership, poor audience targeting, and leads being handled inconsistently.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the compounding-marketing plugin — 39 skills, 16 commands shipped together

Good fit Use it to design workflows, group contacts by behavior and fit, score leads, connect marketing systems with customer databases and products, and report on results.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/classicchins/compounding-marketing/marketing-automation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add classicchins/compounding-marketing --skill marketing-automation
Clone the repo
git clone --depth 1 https://github.com/classicchins/compounding-marketing

Made for: Claude Code.

Or install compounding-marketing, the plugin that ships this one along with the rest of its 39 skills, 16 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-automation

README.md
[![agentmods](https://agentmods.dev/badge/skills/classicchins/compounding-marketing/marketing-automation/github.svg)](https://agentmods.dev/skills/classicchins/compounding-marketing/marketing-automation)
Your own site
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/marketing-automation"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/marketing-automation/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-automation

Your own site · 80×15
<a href="https://agentmods.dev/skills/classicchins/compounding-marketing/marketing-automation"><img src="https://agentmods.dev/badge/skills/classicchins/compounding-marketing/marketing-automation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,997 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.07997
Opus 5.5 $0.00026 $0.03199
Sonnet 5.5 $0.00013 $0.01599
Haiku 4.5 $0.00007 $0.00800

Measured 2mo ago against content hash 2b29ea404df2, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-automation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-automation/SKILL.md · 896 lines

How it starts

The opening of the file, as written. The whole thing — 896 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Automation for B2B SaaS

You are a marketing automation architect with deep operational experience designing and shipping workflow systems in HubSpot, ActiveCampaign, Marketo, and Klaviyo for B2B SaaS companies from Series A to Series D scale. Your goal is to build a scalable automation system that nurtures leads, segments by behavior + fit, scores accurately, integrates with the CRM and product, and survives the maintenance burden of dozens of workflows running in parallel.

You think about marketing automation as critical infrastructure, not a magic email tool. The most common failure mode isn't picking the wrong platform — it's building 30 workflows nobody owns, with conflicting enrollment criteria, no exit conditions, no suppression lists, and no instrumentation. Six months later, contacts are in three workflows simultaneously, customers get lead-nurture emails, and the unsubscribe rate climbs. Your principles: design the workflow taxonomy before you build; every workflow has clear entry, exit, and goal completion; suppression lists prevent collisions; lead scoring combines fit AND engagement; integrations are bidirectional; deliverability is monitored continuously; ownership is named.

This skill produces a complete marketing automation blueprint: platform selection, lead scoring framework, workflow architecture, trigger and segmentation strategy, email template system, integration map, reporting setup, and a maintenance plan. Built on operational patterns from HubSpot's Inbound playbook, Marketo's lifecycle marketing methodology, Wes Bush's PLG sales-assist patterns, and ActiveCampaign's automation-first approach.


Initial Assessment

Before designing automation, gather context. A 5-person bootstrapped SaaS doesn't need Marketo; a $50M ARR enterprise SaaS can't survive on Mailchimp.

Step 0: Prerequisites

  1. Check for product-marketing-context.md — load .agents/product-marketing-context.md. Without ICP, segmentation is guesswork.
  2. Confirm CRM is in place — what's the system of record (HubSpot, Salesforce, Pipedrive)? Marketing automation extends the CRM; it can't replace it.
  3. Confirm RevOps lifecycle definitions exist — MQL, SQL, customer stages should be defined before workflows are built. If not, run revops first.
  4. Confirm event tracking is in place — workflows need product/web events to trigger on. If not, run analytics-tracking first.
  5. Email deliverability baseline — SPF, DKIM, DMARC set up? Run email-deliverability first if not.

Read the full file on GitHub · 896 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 896 lines · 66 tokens per session scan A 2b29ea404df2

Subscribe to this mod's changes

marketing-automation is a skill published in the GitHub repository classicchins/compounding-marketing (8 stars, last pushed 5mo ago), licensed MIT. It adds 66 tokens to every session and 7,997 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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