aaron-he-zhu/aaron-marketing-skills
Command
Run a brand-narrative & messaging (TALE) workflow: trace the current message and positioning truth, architect the durable message house/voice/story canon, land it consistently across every surface, and evaluate resonance with tests and drift monitoring. Not sure? Use /aaron-marketing:auto.
aaron-he-zhu/aaron-marketing-skills
Command
SEO/GEO end-to-end along the SITE loop: survey demand and competitors, implement content, tune quality/tech/on-page, and evaluate authority/rankings/reports/memory (--phase survey|implement|tune|evaluate). Not sure? Use /aaron-marketing:auto.
aaron-he-zhu/aaron-marketing-skills
Command
Run an organic-social (ECHO) workflow: channel portfolio and voice dossiers, platform-native content and calendars, the social-quality gate with a pre-publish go/no-go, community/inbox/crisis operations, and the listening/SOV/dark-social measurement loop. Not sure? Use /aaron-marketing:auto.
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "audit an email program" or "is this campaign safe to send"; runs a typed 20-item SEND profile with authentication, consent, opt-out, and claim veto checks on own evidence. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email result statistically and practically material?"; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound)…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm /…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene"; runs the ONE-TIME pre-send SEND S1 authentication pre-flight and builds the SEND S (Sender-integrity / Deliverability)…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort…
aaron-he-zhu/aaron-marketing-skills
Skill Claude CodeCodex
Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user's OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage…
aaron-he-zhu/aaron-marketing-skills
Hook
Runs when a session starts on startup, resume, clear and compact, running bash. From aaron-he-zhu/aaron-marketing-skills.
aaron-he-zhu/aaron-marketing-skills
Hook
Runs when you submit a prompt, before the agent sees it, running bash. From aaron-he-zhu/aaron-marketing-skills.
aaron-he-zhu/aaron-marketing-skills
Hook
Runs before the agent uses a tool for Write, Edit, NotebookEdit, Bash, PowerShell, Monitor and mcp__.* tool calls, running bash. From aaron-he-zhu/aaron-marketing-skills.
aaron-he-zhu/aaron-marketing-skills
Hook
Runs after a tool call finishes for Write, Edit, NotebookEdit, Bash, PowerShell, Monitor and mcp__.* tool calls, running bash. From aaron-he-zhu/aaron-marketing-skills.
aaron-he-zhu/aaron-marketing-skills
Hook
Runs when a tool call fails for Write, Edit, NotebookEdit, Bash, PowerShell, Monitor and mcp__.* tool calls, running bash. From aaron-he-zhu/aaron-marketing-skills.