aaron-he-zhu

aaron-he-zhu/aaron-marketing-skills

Plugin Claude Code

Plugin marketplace listing 1 plugin: aaron-marketing.

aaron-he-zhu/aaron-marketing-skills

Plugin Claude Code

120 marketing skills and 8 commands as an AI marketing staff — one plugin, portable skills on 70+ hosts, or an 8-bot team — and as a four-layer operating system: Narrative strategy; SEO/GEO, Organic Social, Email, Paid Ads, and Influencer channels; Product Launch orchestration; and a Protocol layer with seven…

aaron-he-zhu/aaron-marketing-skills

Instructions file CodexOpenCode

Instructions for aaron-he-zhu/aaron-marketing-skills, covering agents.md, repository overview, the system — a four-layer marketing operating system, skill format specifications and required frontmatter.

aaron-he-zhu/aaron-marketing-skills

Instructions file

Instructions for aaron-he-zhu/aaron-marketing-skills, covering aaron marketing skills — claude code context, start here, operating map, compact skill discovery index and entry surfaces.

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the…

aaron-he-zhu/aaron-marketing-skills

Skill Claude CodeCodex

Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for…

aaron-he-zhu/aaron-marketing-skills

Command

Run a paid-ads (ROAS) workflow: audience segments, account structure, ad creative, experiment design, pre-launch signal QA + the account-audit gate, measurement, and attribution. Not sure? Use /aaron-marketing:auto.

aaron-he-zhu/aaron-marketing-skills

Command

Natural-language front door to the marketing pack (narrative/TALE, SEO/GEO/SITE, social/ECHO, email/SEND, Paid Ads/ROAS, influencer/STAR, launch/RAMP). Use when a marketing goal is open-ended or spans disciplines, when it is unclear which skill fits, or for requests like 'help with our marketing', 'grow our traffic'…

aaron-he-zhu/aaron-marketing-skills

Command

Run an email-marketing (SEND) workflow: deliverability/consent setup, segmentation, email creative, lifecycle flows, newsletter monetization, send-testing, and the email-quality audit gate. Not sure? Use /aaron-marketing:auto.

aaron-he-zhu/aaron-marketing-skills

Command

Run an influencer-marketing (STAR) workflow: audience & creator scouting, campaign targeting, briefs, outreach, amplification, and ROI reporting. Not sure? Use /aaron-marketing:auto.