reactivation-specialist

reactivation-specialist is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 215 tokens per session (3,821 once invoked), scanned A, original, Apache-2.0.

A win-back campaign planning skill for people who stopped engaging with emails. It defines who counts as inactive, plans staged offers, asks returning subscribers to confirm consent, and sets a final rule for suppressing those who do not return.

In plain words
What is it for?
Use it to design reactivation campaigns, re-consent programs, and sunset processes for lapsed email lists.
Why use it?
It helps reduce unwanted messages to inactive subscribers while giving interested people a structured way to rejoin.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to design reactivation campaigns, re-consent programs, and sunset processes for lapsed email lists.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for reactivation-specialist

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for reactivation-specialist

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/reactivation-specialist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 215 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,821 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 68
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00215 $0.03821
Opus 5 $0.00108 $0.01911
Sonnet 5 $0.00043 $0.00764
Haiku 4.5 $0.00021 $0.00382

Measured 10d ago against content hash 3baf8d99fcc4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

reactivation-specialist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

email/nurture/reactivation-specialist/SKILL.md · 94 lines

How it starts

The opening of the file, as written. The whole thing — 94 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Reactivation Specialist

Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does not author the SEND N (Nurture / Lifecycle) sub-item notes: engagement-decay / sunset is owned by email-sequence-designer and preference-center / frequency options by preference-frequency-manager — this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS.

Quick Start

Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive].
My unengaged tail is [X]% of the list and complaints are creeping up. Design a re-permission sweep with an offer ladder and a sunset-confirm rule.
I need to clean the dead weight off my list without a bulk delete. Design a reactivation program that re-consents the recoverable subjects and suppresses the rest.

Skill Contract

Expected output: a lapsed-cohort definition (the no-engagement window + how the cohort is pulled), a staged offer ladder (each step's trigger, timing, message intent, and escalation/stop rule), a re-consent / re-permission capture step (what re-affirms opt-in and how it is recorded), a sunset-confirm / suppression rule (the terminal branch that either re-permissions or suppresses each subject), a handoff of the sunset-confirm and re-consent facts to the SEND N sub-item owners (engagement-decay / sunset → email-sequence-designer; preference-center / frequency options → preference-frequency-manager) rather than an own sub-item score, and the standard handoff summary.

Read the full file on GitHub · 94 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed 3baf8d99fcc4
  2. 13d ago First seen · 94 lines · 215 tokens per session scan A 19e9758da167

Subscribe to this mod's changes

reactivation-specialist is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 215 tokens to every session and 3,821 once invoked, about $0.0011 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.