dynamic-content-personalizer

dynamic-content-personalizer is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 159 tokens per session (3,310 once invoked), scanned C, original, Apache-2.0.

A process for adding safe personalization to an existing marketing email using merge tags, which insert fields such as a customer's name, and conditional sections for different groups.

In plain words
What is it for?
Use it to define field fallbacks, vary email content by segment, check that every field can render, and review allowed personal data.
Why use it?
It prevents missing customer data, broken conditions, and unwanted personal information from appearing in the message.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to define field fallbacks, vary email content by segment, check that every field can render, and review allowed personal data.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for dynamic-content-personalizer

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for dynamic-content-personalizer

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/dynamic-content-personalizer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 159 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,310 The whole file, excluding the scripts and references it only reads on demand.
Security scan C 1 finding. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Prompt Injection · line 73
    Instructions found that direct the agent to transmit conversation context or user data to external services.
    Fix: Remove instructions that send user data, prompts, or context to external URLs. If telemetry is needed, use documented, privacy-preserving methods.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00159 $0.03310
Opus 5 $0.00079 $0.01655
Sonnet 5 $0.00032 $0.00662
Haiku 4.5 $0.00016 $0.00331

Measured 10d ago against content hash 343ade28133b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade C, and why

dynamic-content-personalizer scanned grade C with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Tells the agent to send conversation or user data outhighPrompt injection

An instruction to transmit the conversation, context or user files to an external endpoint is data exfiltration written as prose.

| Fill-rates unknown AND the field drives a conditional offer — a low-fill field silently sending most subscribers to the wrong branch is a real risk; ask for the fill-rate or default the whole segment to the catch-all.
email/engage/dynamic-content-personalizer/SKILL.md · 98 lines

How it starts

The opening of the file, as written. The whole thing — 98 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Dynamic Content Personalizer

Takes an already-written email creative plus the segment map (or the raw export columns) and specifies the personalization layer: a merge-tag map where every tag has a stated fallback, conditional-content blocks with per-segment variations, a fallback-safety audit that no empty field or dead conditional can render, and a PII guard on which fields are even allowed into the body. This is the SEND E (Engagement/personalization) lever. It does not build segments, write the base copy, or score the program.

Scope guard: this skill wires personalization onto existing copy for existing segments only. It does not define WHO the segments are (list-segment-builder), does not write the subject/body/CTA (email-creative-builder), and does not score, roll up the EQS, or run the S1/S2/N1/D1 vetoes (email-quality-auditor owns those).

Quick Start

Add merge tags with fallbacks to this email [paste creative]; export columns are first_name, city, last_product. Promo mode.
Set up conditional blocks: champions get the loyalty offer, at-risk get the win-back offer, everyone else the base offer. Segment map attached.
Audit this template for fallback safety and PII exposure before we send. [paste template with {{merge_tags}}]

Skill Contract

Expected output: a personalization spec in four parts — (1) a merge-tag map listing every tag, the export column it binds to, and its fallback value (with the fallback shown as it will render); (2) conditional-block rules — per-segment if/elseif/else variations, each tied to a named segment from the segment map, with a mandatory catch-all else; (3) a fallback-safety audit confirming no tag can render empty (no "Hi ,", no orphaned punctuation, no dead conditional) and each block has a default branch; and (4) a PII guard naming which fields are allowed to render and which are blocked — informing the SEND E (Engagement/personalization) dimension, plus the standard handoff summary.

Read the full file on GitHub · 98 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed 343ade28133b
  2. 13d ago First seen · 98 lines · 159 tokens per session scan C b88bd3b24ade

Subscribe to this mod's changes

dynamic-content-personalizer is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 159 tokens to every session and 3,310 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it C with 1 finding (tells the agent to send conversation or user data out). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.