coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate strategic media buying briefs — audience targeting, budget allocation, KPI targets, creative rotation, and testing frameworks for paid media campaigns.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Design irresistible offer stacks — core offer, bonuses, guarantee, urgency, and price anchoring structured to hit a 10:1 perceived-value-to-price ratio using RMBC principles.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate a 4-5 email post-purchase sequence that reduces buyer's remorse, increases product usage, generates reviews, and sets up the next purchase using RMBC principles.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Develop DTC pricing strategy — price anchoring, value-comparison economics, tiered pricing, subscription vs one-time, payment plans, and decoy pricing with 3 presentation formats and competitor context.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate a 3-5 email reengagement sequence for inactive subscribers — from "we miss you" through exclusive offer to sunset warning using RMBC principles.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Foundational RMBC methodology hub — provides shared framework context that all RMBC generative skills read during execution.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Score copy against the RMBC framework with severity-gated audit flow, per-dimension scoring, and escalation from minor fixes to major rewrites.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate ethical scarcity and urgency elements for DTC offers — genuine limited stock, time-limited pricing, bonus deadlines, seasonal relevance, and enrollment caps with copy, visual treatment, and ethical justification.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate RMBC-structured thank you / order confirmation page copy — the highest-converting upsell real estate where buyer trust peaks and post-purchase momentum drives action.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate briefs for UGC creators — script outlines with talking points, hook options, and B-roll suggestions that feel authentic, not scripted.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Synthesize multi-source research into a single Unified Research Document — the copy-ready strategic brief that bridges Research and Brief in RMBC.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate RMBC-structured one-time offer (OTO) / upsell page scripts — post-purchase pages that capitalize on buying momentum with a complementary offer.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate post-purchase email upsell sequences (3-5 emails) that ascend customers from initial purchase to higher-ticket offers using RMBC-structured persuasion.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate RMBC-structured video sales letter scripts with timing markers — the highest-converting long-form format in direct response.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
coleschaffer/copywritingskills-rmbc
Skill Claude CodeCodex
Generate a 5-7 email welcome sequence for new subscribers or buyers — arc from first impression through value delivery to first offer using RMBC principles.
coleschaffer/dtc-copywriting-skills
Plugin Claude Code
Plugin marketplace listing 1 plugin: rmbc-skills.
coleschaffer/dtc-copywriting-skills
Plugin Claude Code
Stefan Georgi's RMBC methodology — 44 agent skills for direct response copywriting.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate structured A/B test plans for DTC funnels — hypothesis, control vs variant, primary metric, sample size estimate, test duration, and success criteria using RMBC principles.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.
coleschaffer/dtc-copywriting-skills
Skill Claude CodeCodex
Audit paid media ad creative (copy + visual direction) against RMBC and DR principles — score hook, mechanism, proof, CTA, and visual-copy alignment with actionable fixes.