welcome-sequence

welcome-sequence is a skill for Claude Code from coleschaffer/copywritingskills-rmbc. It costs 34 tokens per session (1,694 once invoked), scanned A, original, MIT.

A skill for writing a five-to-seven-email welcome series for new subscribers or first-time buyers. It structures messages from introduction and useful value through an initial offer using RMBC principles.

In plain words
What is it for?
Use it to create welcome emails when you can provide the brand, products, audience, first offer, voice, and optional sequence details.
Why use it?
It turns the early period after signup or purchase into a defined email sequence instead of requiring each message and its progression to be planned from scratch.

Skill for Claude Code

Written for Claude Code: user-invocable in frontmatter. Also seen: model in frontmatter.

Part of the rmbc-skills plugin — 42 skills shipped together

Good fit Use it to create welcome emails when you can provide the brand, products, audience, first offer, voice, and optional sequence details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/coleschaffer/copywritingskills-rmbc/welcome-sequence
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add coleschaffer/copywritingskills-rmbc --skill welcome-sequence
Clone the repo
git clone --depth 1 https://github.com/coleschaffer/copywritingskills-rmbc

Made for: Claude Code.

Or install rmbc-skills, the plugin that ships this one along with the rest of its 42 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for welcome-sequence

README.md
[![agentmods](https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence/github.svg)](https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence)
Your own site
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for welcome-sequence

Your own site · 80×15
<a href="https://agentmods.dev/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence"><img src="https://agentmods.dev/badge/skills/coleschaffer/copywritingskills-rmbc/welcome-sequence.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,694 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.01694
Opus 5 $0.00017 $0.00847
Sonnet 5 $0.00007 $0.00339
Haiku 4.5 $0.00003 $0.00169

Measured 9d ago against content hash a4171c68f8de, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

welcome-sequence scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/welcome-sequence/SKILL.md · 148 lines

How it starts

The opening of the file, as written. The whole thing — 148 lines — stays where its author put it; the contents beside it link to each section on GitHub.

welcome-sequence

Purpose

Generate a complete welcome email sequence (5-7 emails) that converts new subscribers or first-time buyers into engaged, trusting audience members ready to purchase. The welcome sequence is the highest-ROI automated email flow — open rates are 2-3x higher than any other sequence because the subscriber just opted in. Every email must capitalize on this attention window. RMBC applies here as compressed orientation: Research drives personalization, Mechanism introduces your unique approach, Brief structures the arc from stranger to buyer, Copy executes with warmth and authority.

Inputs

Input Required Description
brand_name Yes Brand or sender name the subscriber will recognize
product_line Yes Core product(s) or service(s) the brand sells
target_audience Yes Who the subscriber is — demographics, pain points, desires
primary_offer Yes The first offer to present — product, price, discount, or lead magnet follow-up
brand_voice Yes One of: founder, expert, friend, authority
sequence_length No Number of emails: 5, 6, or 7 (default: 7)
opt_in_source No How they subscribed — lead magnet, quiz, purchase, homepage (default: lead_magnet)

Execution Protocol

Step 1 — Load Framework Context

Read rmbc-context/SKILL.md to load RMBC framework definitions. Welcome sequences deploy RMBC across a trust-building arc — Research informs audience-specific messaging, Mechanism differentiates the brand, Brief structures the emotional journey, Copy converts attention into relationship.

Step 2 — Map the Welcome Arc

Email Role Emotional State Focus
1 — Welcome Deliver promised value, set expectations Curious, high attention Fulfill opt-in promise, introduce brand voice
2 — Value Teach something immediately useful Engaged, evaluating One actionable insight that delivers a quick win
3 — Story Share origin story or founding insight Curious about the person behind the brand Build connection through narrative
4 — Credibility Stack proof — results, testimonials, credentials Weighing trust Social proof and authority markers
5 — Soft Offer Introduce the product as a natural next step Warm, considering Mechanism tease + value proposition, low-pressure CTA
6 — Hard Offer Full pitch with urgency Ready to decide Complete offer: mechanism, proof, guarantee, deadline
7 — Recap Summary of value delivered + final CTA Last chance Recap the journey, restate the offer, clean close

Read the full file on GitHub · 148 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 148 lines · 34 tokens per session scan A a4171c68f8de

Subscribe to this mod's changes

welcome-sequence is a skill published in the GitHub repository coleschaffer/copywritingskills-rmbc (30 stars, last pushed 5mo ago), licensed MIT. It adds 34 tokens to every session and 1,694 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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