When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking,"…
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup…
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure,"…
When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," "text message campaigns," "SMS sequence," "SMS automation," "abandoned cart…
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,'…
When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,'…
AI agent skills for the personal operator's craft. Decisions, research, second-brain workflows, content rotation, scenario modeling, CFO cadence, domain hunts, and the meta-skills to author more.
When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not "marketing ideas for a product" (that's marketing-skills:marketing-ideas) — this is "should this business exist + can you win it." Runs the idea through a structured framework (problem, audience…
Your team's shared, AI-ready knowledge base — people, companies, meetings, SOPs, and decisions structured so Claude can answer questions on your team's behalf. Team-scope sibling to second-brain (which is personal-scope). Seven modes — capture (drop something into the right structured dir), compile (process into wiki…
Monthly CFO workflow for a company or agency — pull raw data from bank + payment processor + payroll + expense management, categorize and reconcile, compute end-of-month cash via transaction-sum method, update a scenario projector for forward forecasting, write the monthly snapshot report, surface decisions to…
When you have a decision to make and want a structured workflow that picks the load-bearing questions, walks through them, reaches a call (or "wait"), and archives the rationale for future reference. Based on the 37signals Guide to Making Decisions (38 questions) plus house additions like Q39 opportunity cost ("what…
When you want multi-source, multi-step research on a topic — competitor research before a sales call, market research for a new business idea, positioning angles, due diligence on a partnership or podcast guest, tech decision research (which DB, which auth), or any "I need to actually understand X." Combines…
When you want to brainstorm and check available .com domains for a new project — brand naming, aftermarket pricing (HugeDomains / Afternic / Sedo / Dan), USPTO trademark screening, and social handle availability. Built on Laura Roeder's "work backwards from availability, not from a name you fell in love with"…
Gary Vaynerchuk's jab-jab-jab-right-hook framework applied to a personal portfolio rotation on X and LinkedIn. Jabs = build-in-public + educational (value). Hooks = promo (the ask). Each property in the user's configured portfolio (see /.config/makerskills/jab-hook/properties.yaml) gets a hook at least once every 3…
When you want to set up an agent loop, cron-scheduled task, or recurring workflow that runs autonomously in Claude Code. Judgment layer on top of ScheduleWakeup, CronCreate, and the /loop skill — decides whether to use dynamic pacing (self-scheduling wake-ups), cron scheduling (fixed intervals), or a one-shot loop…
When you want multiple expert perspectives on a founder/operator question — a simulated personal board of advisors staffed by legendary founders, CEOs, and operators (Jason Fried, Elon Musk, Jeff Bezos, Jensen Huang, Bob Iger, Paul Graham, Naval Ravikant, Sara Blakely). Bring a real decision — "should I raise…
When you want to clean and reformat content (usually from your terminal) for pasting into Slack, Notion, Twitter/X, LinkedIn, email, GitHub, or plain text. Strips ANSI codes, box-drawing chars, terminal prompt artifacts, and applies destination-specific formatting. Default input is the clipboard (read via pbpaste)…
When you want to model personal financial scenarios — house purchase + rental income (ADU, bedroom rentals, house-hacking), renovation budgets, monthly cash flow forecasts, big-purchase decisions, savings/investment what-ifs. For personal life: a household (you + partner), household budgets, real-estate decisions.…
When you want to manage projects across your businesses using a kanban + Eisenhower methodology. One kanban per business (whatever portfolio of businesses, projects, or initiatives you run). Tool-agnostic — connects via API/MCP to whatever PM tool each business uses (Notion, GitHub Projects, Plane, Linear, Obsidian…
When you want to read and extract structured notes from a book — PDF, EPUB, MOBI, markdown, .txt, pasted text, or URL to a public-domain work. Reads in chunks (by chapter when a TOC exists, by 50-page blocks otherwise), extracts per-chapter TL;DR + key concepts + quotes + action items + frameworks, and offers to…
When you want to capture into, compile, query, lint, or connect your personal Second Brain. Wraps the Karpathy LLM Wiki schema (Obsidian or any markdown vault) — raw/ (unprocessed sources), wiki/ (AI-compiled interlinked topic pages), outputs/ (generated artifacts). Tool-agnostic in design but defaults to a vault at…
When you want to create, adapt, or update a Claude Code skill in one of your sibling repos (list your own repos in /.config/makerskills/skillify/repos.yaml; defaults to makerskills). Routes to the right mode automatically. Modes — CREATE (from-chat / from-video / from-dump / from-scratch) turns a workflow, brief…
When you want to draft, update, convert, or export a slide deck for a React/Next.js slide system (${SLIDEDECKREPO:-$HOME/code/your-slide-deck-site}/src/app/slides/). Writes TypeScript Slide[] arrays using your primitives (Eyebrow, Heading, Accent, Body, BulletList, Divider, TwoCol, GradientText), 12 cycling brand…