Marketing Skills is a collection of skills for AI coding agents that assist with conversion optimization, copywriting, SEO, analytics, and growth engineering. Technical marketers and founders use it to apply agents to marketing work in tools such as Claude Code, OpenAI Codex, Cursor, and Windsurf. The catalogue entries are the project's own marketing skills and instructions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coreyhaines31/marketingskills --skill socialgit clone --depth 1 https://github.com/coreyhaines31/marketingskillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coreyhaines31/marketingskills/social)<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/social"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/social/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/social"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/social.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk warn
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00232 | $0.03547 |
| Opus 5 | $0.00116 | $0.01774 |
| Sonnet 5 | $0.00046 | $0.00709 |
| Haiku 4.5 | $0.00023 | $0.00355 |
Grade A, and why
social scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Makes network callslowCapability
Not a fault in itself. Listed so you know the mod talks to something, and to what.
**For surfacing *which* posts to comment on** (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes fo Copies of this mod
8 near-identical copies found in the catalogue:
- social — 100% identical, 0 lines differ
- social — 100% identical, 0 lines differ
- social — 100% identical, 0 lines differ
- social — 100% identical, 0 lines differ
- social — 94% identical, 6 lines differ
- social — 94% identical, 6 lines differ
- social-content — 88% identical, 98 lines differ
- social-content — 86% identical, 16 lines differ
How it starts
The opening of the file, as written. The whole thing — 414 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Social Content
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Before Creating Content
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?
2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?
3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?
4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose?
- Can you create video content?
Platform Quick Reference
| Platform | Best For | Frequency | Key Format |
|---|---|---|---|
| B2B, thought leadership | 3-5x/week | Carousels, stories | |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Communities, local businesses | 1-2x/day | Groups, native video |
For detailed platform strategies: See references/platforms.md
For hashtag limits and character counts: See references/platform-limits.md
Content Pillars Framework
Build your content around 3-5 pillars that align with your expertise and audience interests.
What ships with it
9 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- evals/evals.json 7.7 KB
- references/carousel-frameworks.md 11 KB
- references/listening-sources-template.md 3.4 KB
- references/listening.md 12 KB
- references/platform-limits.md 2.8 KB
- references/platforms.md 4.3 KB
- references/post-templates.md 3.9 KB
- references/reverse-engineering.md 5.4 KB
- references/short-form-video.md 6.3 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 414 lines · 232 tokens per session scan A 8cc93d9b3616
social is a skill published in the GitHub repository coreyhaines31/marketingskills (49,629 stars, last pushed 7d ago), licensed MIT. It adds 232 tokens to every session and 3,547 once invoked, about $0.0012 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
magazine-web-ppt
For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.
html-ppt-zhangzara-coral
OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.
press-media-relations
Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the…
launch-monitor
Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar…
launch-tier-planner
Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with…
story-bank-builder
Use when the user asks to "build a story bank", "collect our origin and customer stories", or "assemble reusable proof stories for the message"; assembles reusable narrative units — origin, founder, customer, transformation, and proof stories — each tagged to a claims-ledger ID and a message-house pillar, with every…