Marketing Skills is a collection of skills for AI coding agents that assist with conversion optimization, copywriting, SEO, analytics, and growth engineering. Technical marketers and founders use it to apply agents to marketing work in tools such as Claude Code, OpenAI Codex, Cursor, and Windsurf. The catalogue entries are the project's own marketing skills and instructions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coreyhaines31/marketingskills --skill signupgit clone --depth 1 https://github.com/coreyhaines31/marketingskillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coreyhaines31/marketingskills/signup)<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/signup"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/signup/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/signup"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/signup.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00127 | $0.02334 |
| Opus 5 | $0.00063 | $0.01167 |
| Sonnet 5 | $0.00025 | $0.00467 |
| Haiku 4.5 | $0.00013 | $0.00233 |
Grade A, and why
signup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
8 near-identical copies found in the catalogue:
- signup — 100% identical, 0 lines differ
- signup — 100% identical, 0 lines differ
- signup — 100% identical, 0 lines differ
- signup — 100% identical, 0 lines differ
- signup — 100% identical, 0 lines differ
- signup-flow-cro — 97% identical, 16 lines differ
- signup-flow-cro — 97% identical, 16 lines differ
- signup-flow-cro — 97% identical, 16 lines differ
How it starts
The opening of the file, as written. The whole thing — 360 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Signup Flow CRO
You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful activation.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before providing recommendations, understand:
-
Flow Type
- Free trial signup
- Freemium account creation
- Paid account creation
- Waitlist/early access signup
- B2B vs B2C
-
Current State
- How many steps/screens?
- What fields are required?
- What's the current completion rate?
- Where do users drop off?
-
Business Constraints
- What data is genuinely needed at signup?
- Are there compliance requirements?
- What happens immediately after signup?
Core Principles
1. Minimize Required Fields
Every field reduces conversion. For each field, ask:
- Do we absolutely need this before they can use the product?
- Can we collect this later through progressive profiling?
- Can we infer this from other data?
Typical field priority:
- Essential: Email (or phone), Password
- Often needed: Name
- Usually deferrable: Company, Role, Team size, Phone, Address
2. Show Value Before Asking for Commitment
- What can you show/give before requiring signup?
- Can they experience the product before creating an account?
- Reverse the order: value first, signup second
3. Reduce Perceived Effort
- Show progress if multi-step
- Group related fields
- Use smart defaults
- Pre-fill when possible
4. Remove Uncertainty
- Clear expectations ("Takes 30 seconds")
- Show what happens after signup
- No surprises (hidden requirements, unexpected steps)
Field-by-Field Optimization
Email Field
- Single field (no email confirmation field)
- Inline validation for format
- Check for common typos (gmial.com → gmail.com)
- Clear error messages
What ships with it
1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 360 lines · 127 tokens per session scan A 9395aabae648
signup is a skill published in the GitHub repository coreyhaines31/marketingskills (49,629 stars, last pushed 7d ago), licensed MIT. It adds 127 tokens to every session and 2,334 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
magazine-web-ppt
For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.
html-ppt-zhangzara-coral
OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.
press-media-relations
Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the…
launch-monitor
Use when the user asks to "monitor my launch", "track our Product Hunt / Hacker News ranking", or "watch the launch window"; runs the T-0 to T+30 window watch — pre-launch instrumentation verification (UTM/event checks, the upstream of RAMP P1), HN rank/points/comments polling with a comments-over-points flamewar…
launch-tier-planner
Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with…
story-bank-builder
Use when the user asks to "build a story bank", "collect our origin and customer stories", or "assemble reusable proof stories for the message"; assembles reusable narrative units — origin, founder, customer, transformation, and proof stories — each tagged to a claims-ledger ID and a message-house pillar, with every…