Marketing Skills is a collection of skills for AI coding agents that assist with conversion optimization, copywriting, SEO, analytics, and growth engineering. Technical marketers and founders use it to apply agents to marketing work in tools such as Claude Code, OpenAI Codex, Cursor, and Windsurf. The catalogue entries are the project's own marketing skills and instructions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add coreyhaines31/marketingskills --skill site-architecturegit clone --depth 1 https://github.com/coreyhaines31/marketingskillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/coreyhaines31/marketingskills/site-architecture)<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/site-architecture"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/site-architecture/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/coreyhaines31/marketingskills/site-architecture"><img src="https://agentmods.dev/badge/skills/coreyhaines31/marketingskills/site-architecture.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00152 | $0.03281 |
| Opus 5 | $0.00076 | $0.01640 |
| Sonnet 5 | $0.00030 | $0.00656 |
| Haiku 4.5 | $0.00015 | $0.00328 |
Grade A, and why
site-architecture scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
8 near-identical copies found in the catalogue:
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 100% identical, 0 lines differ
- site-architecture — 98% identical, 12 lines differ
How it starts
The opening of the file, as written. The whole thing — 358 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Site Architecture
You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.
Before Planning
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What does the company do?
- Who are the primary audiences?
- What are the top 3 goals for the site? (conversions, SEO traffic, education, support)
2. Current State
- New site or restructuring an existing one?
- If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
- Existing URLs that must be preserved (for redirects)?
3. Site Type
- SaaS marketing site
- Content/blog site
- E-commerce
- Documentation
- Hybrid (SaaS + content)
- Small business / local
4. Content Inventory
- How many pages exist or are planned?
- What are the most important pages? (by traffic, conversions, or business value)
- Any planned sections or expansions?
Site Types and Starting Points
| Site Type | Typical Depth | Key Sections | URL Pattern |
|---|---|---|---|
| SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | /features/name, /blog/slug |
| Content/blog | 2-3 levels | Home, Blog, Categories, About | /blog/slug, /category/slug |
| E-commerce | 3-4 levels | Home, Categories, Products, Cart | /category/subcategory/product |
| Documentation | 3-4 levels | Home, Guides, API Reference | /docs/section/page |
| Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | /product/feature, /blog/slug |
| Small business | 1-2 levels | Home, Services, About, Contact | /services/name |
What ships with it
4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 358 lines · 152 tokens per session scan A a47f693c6a4f
site-architecture is a skill published in the GitHub repository coreyhaines31/marketingskills (49,629 stars, last pushed 7d ago), licensed MIT. It adds 152 tokens to every session and 3,281 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
saas-landing
A single-page SaaS landing page for a software product, with sections such as the hero, features, customer proof, pricing, FAQs, and a call to action. SaaS means software delivered online, usually by subscription.
eval-graphics
Turn an eval study's numbers into on-brand, publish-ready figures using the Newsjack chart room (the eval design system), then validate them with Playwright. For producing the charts in a published eval/data study.
frontend-verify
Verify frontend changes end to end after editing a web app, instead of manually clicking through pages. Use this whenever you have changed UI code and need to confirm nothing broke: "verify my frontend", "check the site after these edits", "did my UI break", "did my changes break anything", "make sure these routes…
v0-lander
Step-by-step guide to building GTM landing pages with v0 by Vercel — the AI generative UI platform. Covers prompt engineering for v0, iterating on generated UI, exporting to Next.js, deploying on Vercel, and connecting forms/analytics. Use when building a landing page, pricing page, waitlist page, event page, or…
vibe-coding
AI-powered development for GTM — vibe coding workflows using v0, Jesse, Claude Code, Lovable, Bolt.new, Replit Agent, and Tempo Labs for rapidly building landing pages, marketing sites, tools, dashboards, and prototypes. Based on Andrej Karpathy's "vibe coding" philosophy. Use when building GTM assets with AI…
ui-ux-gtm
Design GTM UI/UX patterns — landing pages (hero, proof, CTA), forms (progressive disclosure, inline validation), signup flows (activation, time-to-value), dashboards (KPI hierarchy, trend indicators), and accessibility (WCAG 2.2 AA). Use when designing or auditing GTM tool interfaces, landing pages, conversion flows…