Turn Claude into a content research machine for any niche. Point it at any creator or account and it pulls their posts, finds the exact ones that blew up (the outliers), then breaks down WHY — the hook, the format, and the retention patterns — and surfaces the repeatable playbook you can copy. Use when the user says…
Writes the cover-frame text and visual brief that makes your reel stop the scroll on the grid and in Explore. Use when the user says "write my cover text", "thumbnail brief", "what should the cover say", "grid cover for this reel".
Use when a specific creator has been selected and you need a concise, personal, permission-respecting first contact about a relevant collaboration. Trigger phrases include "write outreach to this creator", "contact these partners", "make a creator pitch", "how should I ask this creator?", and "follow up on this…
Use when an approved campaign, launch, research finding, or asset needs a deliberate plan across several social channels. Trigger phrases include "adapt this for LinkedIn and X", "where should this campaign go?", "make a distribution plan", "repurpose this without duplicating it", and "what is each platform's role?".…
Reshapes one Instagram reel into a TikTok and a YouTube Short — adjusting hook, length and captions per platform. Use when the user says "repost this to TikTok", "make this a Short", "cross-post this reel", "reformat for YouTube".
Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click. Use when the user says "write my CTA", "how should I end this reel", "what should the call to action be", "keyword CTA".
Writes the DM flow that turns an inbound comment or lead-magnet request into a booked call or a sale. Use when the user says "write my DM script", "what do I send after they comment", "DM flow", "turn DMs into calls".
The strategy layer for making short-form video actually go viral — pick the goal, manufacture the emotion that drives it, then build the hook + funnel around it. Use when the user says "go viral", "make it go viral", "why isn't my content getting views", "how do I get more reach / saves / shares / followers", "my…
Builds searchable, niche-fit hashtag and keyword sets so your reels surface in Explore and in search. Use when the user says "hashtags for this", "keyword research", "how do I get in Explore", "what tags should I use".
Mine a CSV of REAL top-performing hooks and generate alternatives that keep what made them work: hold the storytelling psychology and structure fixed, hot-swap only the power words. Use when the user has hook performance data (a Sandcastles / social-analytics export, scraped competitor hooks, their own analytics) and…
Use when you need to decide whether a creator partnership is appropriate and prepare a truthful, mutually useful collaboration brief. Trigger phrases include "should we work with this creator?", "evaluate these influencers", "make a creator partnership brief", "how do we structure this collaboration?", and "what…
Use after a social launch, campaign, creator collaboration, or distribution test has enough evidence to decide what should be repeated, changed, or stopped. Trigger phrases include "run a launch retro", "what did we learn from this campaign?", "postmortem this launch", "should we repeat this?", and "turn these results…
Use when a founder, operator, or subject-matter expert needs a credible LinkedIn point of view based on work they can genuinely explain. Trigger phrases include "turn this lesson into a LinkedIn post", "what should I say on LinkedIn?", "build a founder point of view", "make this insight useful for buyers", and "plan a…
Writes the tight caption-style overlays that keep silent viewers watching to the end. Use when the user says "write the on-screen text", "captions for this reel", "text overlays", "what should appear on screen".
Use when an approved social campaign needs a media-ready brief for paid distribution, creative testing, and measurement. Trigger phrases include "brief paid social", "plan this ad test", "turn this campaign into paid", "what should we test in ads?", and "make a Meta or LinkedIn ad brief". Do not use this to claim…
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social message be". NOT for inventing a new identity from intuition or writing a post; use…
Use when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what…
Feed Claude any viral reel (a link or a file) and it studies the whole thing — frame by frame plus the transcript — then breaks down exactly why it works: the hook, the beat structure, the pacing, and the on-screen visuals. Use when the user says "study this reel", "break down this video", "analyze this reel", "why…
Turn a teardown (or a rough idea) into a finished, ready-to-shoot reel. Claude writes the beat-by-beat script in your voice and lays out the on-screen text, the scene for each beat, the pacing cues, and the caption — your words on a proven structure. Use when the user says "build the reel", "make the reel", "write the…
Turn an idea or hook into a full 30-45 second reel script — hook, value beats, payoff, and CTA, with on-screen text. Use when the user says "reel script", "video script", "script this", "write a reel", "short-form script", or "turn this idea into a video".
Designs a recurring, named reel series — a repeatable format viewers come back for and follow so they do not miss. Use when the user says "plan a series", "recurring format", "what series should I run", "make this a weekly thing".
Use when you need to turn supplied social performance data into a decision about what to keep, test, change, or stop. Trigger phrases include "report on this campaign", "what worked on social?", "analyse these post results", "make a weekly social report", and "what should we do next from these metrics?". Do not use…
Use when you need to turn a supplied set of comments, DMs, reviews, community posts, or call notes into an evidence-backed picture of what people ask, resist, and repeat. Trigger phrases include "what are people saying about this?", "mine these comments", "what language should we use?", "find recurring objections"…
Use when you need to locate and prepare already-approved customer evidence for a social campaign, profile, post, or sales-adjacent explanation. Trigger phrases include "find proof we can use", "what customer evidence supports this?", "mine testimonials", "turn these outcomes into social proof", and "which quote backs…