going-viral

going-viral is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 133 tokens per session (2,403 once invoked), scanned A, original, MIT.

A strategy guide for planning short videos around one outcome, such as reach, saves, shares, followers, or leads. It connects that outcome to the feeling, opening, and follow-up path the video should create.

In plain words
What is it for?
Use it to choose one goal, select an emotional trigger, plan the video structure, keep an information gap open, and connect the reel to value delivered in a caption or message.
Why use it?
It addresses the problem of treating virality as just a catchy opening without a clear purpose or next step. The supplied guidance is based on analysis of viral reels and research about why people share content.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Use it to choose one goal, select an emotional trigger, plan the video structure, keep an information gap open, and connect the reel to value delivered in a caption or message.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/going-viral
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill going-viral
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for going-viral

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/going-viral/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/going-viral)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/going-viral"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/going-viral/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for going-viral

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/going-viral"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/going-viral.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 133 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,403 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00133 $0.02403
Opus 5 $0.00067 $0.01202
Sonnet 5 $0.00027 $0.00481
Haiku 4.5 $0.00013 $0.00240

Measured 12d ago against content hash ea2d7c80d00a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

going-viral scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/going-viral/SKILL.md · 137 lines

How it starts

The opening of the file, as written. The whole thing — 137 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Going Viral — the strategy, not just the hook

Most "go viral" advice is tactics with no spine. This is the spine: virality is engineered, not lucky. Pick ONE goal → manufacture the emotion that drives it → build the hook + funnel around it. The reel manufactures the feeling; the caption/DM delivers the value.

Distilled from 160+ analysed viral reels + the research consensus (Berger & Milkman: sharing is driven by high arousal, not positivity; ~68% of people share to signal who they are; saves = a promise to future-self; open loops must stay open past the 7–15s checkpoint).

When to use

The user has an idea (or a flopping account) and wants reach/saves/shares/followers/leads — not just a better opening line. (For only the first 1–3 seconds, use viral-hook-writer. To run the whole pipeline, use content-factory.)

Step 1 — Pick ONE goal (it dictates everything)

GOAL Emotion to trigger The mechanic How to build it
SAVE relief + fear-of-forgetting a finite numbered system + "future-you will need this" a list/steps that assembles on one frame → "save so you don't lose it"; put the depth in the caption
SHARE awe / indignation / status meta self-proving · "you're being ripped off" · "almost nobody knows" open on the finished result then reveal how · "$5K agency → free" · scarcity + "send this to someone still doing it the hard way"
FOLLOW FOMO ("don't fall behind") + aspiration anti-falling-behind framing + result-first proof + a consistent brand show the gap (manual you vs automated them), a real climbing number, a recognizable look every post
LEAD greed + terminal curiosity a named free deliverable withheld behind a keyword show the value, withhold the thing → "comment WORD" → instant honest DM

Pick the goal before scripting. Optimize for identity signal, not raw value — a share has to make the sender look smart/early/right. High-arousal beats positive: awe, anger, FOMO over calm tips.

Read the full file on GitHub · 137 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 137 lines · 133 tokens per session scan A ea2d7c80d00a

Subscribe to this mod's changes

going-viral is a skill published in the GitHub repository Ootto-AI/claude-content-skills (30 stars, last pushed 19d ago), licensed MIT. It adds 133 tokens to every session and 2,403 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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