ad-library-teardown

ad-library-teardown is a skill for Claude Code from ScrapeCreators/social-media-research-skills. It costs 56 tokens per session (935 once invoked), scanned A, original, MIT.

A workflow for studying public advertisements in Meta/Facebook, Google, and LinkedIn ad libraries. It examines the messages, offers, calls to action, landing-page claims, and video transcripts used in those ads.

In plain words
What is it for?
Find an advertiser, review its active ads, compare messaging between competitors, extract hooks and offers, summarize video ads, and suggest advertising ideas to test.
Why use it?
It turns a collection of competitor ads into a structured view of what they are saying and testing. This reduces the need to inspect each ad manually when planning your own advertising.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: built for openclaw.

Part of the social-media-research-skills plugin — 13 skills shipped together

Good fit Find an advertiser, review its active ads, compare messaging between competitors, extract hooks and offers, summarize video ads, and suggest advertising ideas to test.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/scrapecreators/social-media-research-skills/ad-library-teardown
About the project

Social Media Research Skills is a collection of workflows that let AI coding agents research public social-media data across platforms such as TikTok, Instagram, YouTube, Reddit, and LinkedIn. Marketers and researchers use it to find unusually successful posts, mine comments, study competitors, analyze ads, and extract trends into business outputs. The catalogue skills and plugin package these workflows for supported AI agents.

ScrapeCreators/social-media-research-skills · 2,234 stars · on GitHub · scrapecreators.com

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown
Clone the repo
git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills

Made for: Claude Code.

Or install social-media-research-skills, the plugin that ships this one along with the rest of its 13 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-library-teardown

README.md
[![agentmods](https://agentmods.dev/badge/skills/scrapecreators/social-media-research-skills/ad-library-teardown/github.svg)](https://agentmods.dev/skills/scrapecreators/social-media-research-skills/ad-library-teardown)
Your own site
<a href="https://agentmods.dev/skills/scrapecreators/social-media-research-skills/ad-library-teardown"><img src="https://agentmods.dev/badge/skills/scrapecreators/social-media-research-skills/ad-library-teardown/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-library-teardown

Your own site · 80×15
<a href="https://agentmods.dev/skills/scrapecreators/social-media-research-skills/ad-library-teardown"><img src="https://agentmods.dev/badge/skills/scrapecreators/social-media-research-skills/ad-library-teardown.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 935 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 23 Jun 2026
  • Snyk warn 23 Jun 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.00935
Opus 5 $0.00028 $0.00467
Sonnet 5 $0.00011 $0.00187
Haiku 4.5 $0.00006 $0.00093

Measured 12d ago against content hash 93b67284b21a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

ad-library-teardown scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ad-library-teardown/SKILL.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Library Teardown

Overview

Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.

When to Use

Use this skill when the user asks to:

  • analyze a competitor's active ads
  • search Meta/Facebook, Google, or LinkedIn ad libraries
  • extract ad hooks, CTAs, claims, offers, and landing page angles
  • compare ad messaging across competitors
  • summarize video ad transcripts
  • generate ad test ideas from competitor ads

Data Sources

Ad library Search/list endpoint Detail endpoint Transcript endpoint
Meta/Facebook /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies /v1/facebook/adLibrary/ad /v1/facebook/adLibrary/ad/transcript
Google /v1/google/adLibrary/advertisers/search, /v1/google/company/ads /v1/google/ad n/a
LinkedIn /v1/linkedin/ads/search /v1/linkedin/ad n/a

Workflow

  1. Find the advertiser

    • Use company search endpoints when the user provides only a brand name.
    • Use domain/advertiser/page IDs when available.
  2. Fetch active ads

    • Prefer active ads unless the user asks for historical analysis.
    • Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
  3. Fetch details for representative ads

    • Enrich the ads with detail endpoints.
    • For video Meta ads, fetch transcripts when available.
  4. Cluster messaging Group ads by:

    • pain point
    • persona
    • offer
    • proof/social proof
    • feature/benefit
    • objection handled
    • comparison/alternative angle
    • urgency/discount
  5. Extract swipeable elements

    • hooks
    • headlines
    • primary text patterns
    • CTAs
    • claims
    • offers
    • visual/creative concepts
  6. Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 131 lines · 56 tokens per session scan A 93b67284b21a

Subscribe to this mod's changes

ad-library-teardown is a skill published in the GitHub repository ScrapeCreators/social-media-research-skills (2,234 stars, last pushed 16d ago), licensed MIT. It adds 56 tokens to every session and 935 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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