content-research

content-research is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 120 tokens per session (854 once invoked), scanned A, original, MIT.

A skill that researches a creator, account, or niche to find unusually successful social posts and explain the patterns behind them. It examines factors such as the opening hook, format, pacing, transcript, and viewer retention.

In plain words
What is it for?
Use it to analyse creator or Instagram content, identify standout reels, study why they performed well, and turn recurring topics, formats, and hooks into ideas for your own niche.
Why use it?
It replaces hours of manual scrolling and speculation with a comparison of high-performing posts against an account’s usual results. The output is a repeatable content plan based on observed patterns.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Use it to analyse creator or Instagram content, identify standout reels, study why they performed well, and turn recurring topics, formats, and hooks into ideas for your own niche.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/content-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill content-research
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/content-research/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/content-research)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/content-research"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/content-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/content-research"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/content-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 120 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 854 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00120 $0.00854
Opus 5 $0.00060 $0.00427
Sonnet 5 $0.00024 $0.00171
Haiku 4.5 $0.00012 $0.00085

Measured 12d ago against content hash 7ea145b56cc3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

content-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-research/SKILL.md · 66 lines

How it starts

The opening of the file, as written. The whole thing — 66 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Research — stop guessing what to post

Most people spend hours scrolling to figure out what to post. This skill turns Claude into a research machine: point it at any account or niche and it finds the exact moments that went viral and the patterns behind them — so you copy what works instead of guessing.

What it does

  1. Pull the posts. For a creator/account, gather their recent reels + view counts (Instagram Graph API via Composio, or any list of reel URLs the user provides).
  2. Find the spikes. Rank posts by views and flag the outliers — the exact posts where the account blew up vs their baseline. Those are the moments worth studying.
  3. Break down WHY. For each outlier, study the reel frame-by-frame + transcript (hand off to the reel-analyzer skill / ootto-watch) and extract the hook (first 2s), the format/structure, the pacing, and the retention pattern.
  4. Surface the playbook. Across the outliers, surface the repeatable patterns — the hook types, formats, and topics that consistently earn saves/shares — and turn them into a short, copyable plan for the user's own niche.

How to run it

  1. Ask for a creator @handle, an account URL, or a niche (+ a few example accounts).
  2. Pull their reels + view counts. Options:
    • sandcastles.ai — a research engine that pulls top channels and auto-surfaces the viral outliers + the frameworks behind them (fastest path; connect it to Claude and let it do the heavy lifting).
    • Composio Instagram tools — free/DIY: list a creator's media + insights from the Graph API.
    • Or a plain list of reel URLs the user pastes.
  3. Rank by views, compute each post's ratio vs the account median, and mark anything ~2-3x median as an outlier ("blew up here").
  4. For the top 3-5 outliers, run reel-analyzer (or ootto-watch — github.com/Ootto-AI/ootto-watch) to break down hook / format / retention.
  5. Synthesize: list the winning hook patterns, formats, and topics, then write 3 ready-to-shoot ideas for the user's own account modeled on what actually worked.

Read the full file on GitHub · 66 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 66 lines · 120 tokens per session scan A 7ea145b56cc3

Subscribe to this mod's changes

content-research is a skill published in the GitHub repository Ootto-AI/claude-content-skills (30 stars, last pushed 20d ago), licensed MIT. It adds 120 tokens to every session and 854 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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