positioning-audit

positioning-audit is a skill for Claude Code from Ootto-AI/claude-content-skills. It costs 91 tokens per session (811 once invoked), scanned A, original, MIT.

A brand-positioning audit skill that examines a company profile, its offer, customer proof, and competitor material. Positioning is how a brand explains who it serves and why its offer is different.

In plain words
What is it for?
Reviewing social profiles and related material to clarify the audience, promised result, proof, category wording, and desired next action.
Why use it?
It identifies unclear promises, missing evidence, and generic wording instead of guessing a new identity.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the claude-content-skills plugin — 52 skills shipped together

Good fit Reviewing social profiles and related material to clarify the audience, promised result, proof, category wording, and desired next action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ootto-ai/claude-content-skills/positioning-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ootto-AI/claude-content-skills --skill positioning-audit
Clone the repo
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills

Made for: Claude Code.

Or install claude-content-skills, the plugin that ships this one along with the rest of its 52 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/positioning-audit/github.svg)](https://agentmods.dev/skills/ootto-ai/claude-content-skills/positioning-audit)
Your own site
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/positioning-audit"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/positioning-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/ootto-ai/claude-content-skills/positioning-audit"><img src="https://agentmods.dev/badge/skills/ootto-ai/claude-content-skills/positioning-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 91 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 811 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00091 $0.00811
Opus 5 $0.00046 $0.00405
Sonnet 5 $0.00018 $0.00162
Haiku 4.5 $0.00009 $0.00081

Measured 11d ago against content hash 2bcabec33818, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

positioning-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/positioning-audit/SKILL.md · 77 lines

How it starts

The opening of the file, as written. The whole thing — 77 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Audit

A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation.

1. Assemble the evidence

Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase.

If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning.

2. Map the current message

For the brand and each competitor, record:

  • the audience named or implied
  • the promised outcome
  • the mechanism or category label
  • proof shown, if any
  • the next action requested
  • repeated phrases and empty category language

Quote the source next to each finding. Mark an item "unclear" rather than filling it in from industry assumptions.

3. Find the credible difference

Compare the maps. Look for one of three things: a proof point competitors do not show, a specific audience they ignore, or a mechanism the brand can honestly explain. Do not treat silence in a small sample as market-wide white space.

Write one positioning sentence in this shape: For [specific audience] who need [job], [brand] helps them get [outcome] through [mechanism], with [proof]. Flag any missing proof in brackets.

4. Stress-test it on the profile

Test the sentence against four questions:

  1. Could a competitor say this unchanged?
  2. Is every noun understandable to the target audience?
  3. Is the outcome backed by a supplied fact or approved quote?
  4. Does the requested next action make sense after reading it once?

Return the smallest profile changes: name field, bio promise, proof, pinned-content role, and link CTA. Keep the current message when evidence does not justify a rewrite.

Hard rules

Read the full file on GitHub · 77 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 77 lines · 91 tokens per session scan A 2bcabec33818

Subscribe to this mod's changes

positioning-audit is a skill published in the GitHub repository Ootto-AI/claude-content-skills (28 stars, last pushed 19d ago), licensed MIT. It adds 91 tokens to every session and 811 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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